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Beskrivning
Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers.
Elizabeth Ferguson Keathley is an information scientist with over a decade of experience in digital asset management. Currently she serves as chair of the education committee for the DAM Foundation, where she also oversees the online certification program for digital asset managers. She earned her MS in Archives Management from Simmons College in 2002, and in addition to contributing to CMS Wire and Circulating Ideas, Elizabeth helps organize and podcast the Atlanta DAM meetup group.
Innehållsförteckning
Chapter 1: Introduction to DAM Chapter 2: When it's Time for a DAM: Identifying a Need Chapter 3: Choosing the Right DAM Solution Chapter 4: Where Your DAM Lives Chapter 5: Staffing for a DAM Chapter 6: Assets to Manage--You Can't Drink the Ocean Chapter 7: Creating and Accessing Assets Chapter 8: Finding Assets Chapter 9: Describing and Searching Mass Sets Chapter 10: Big Data and Bigger Control Issues Chapter 11: Building Successful Workflows Chapter 12: Moving Assets into a New System Chapter 13: Brand and Rights Management Chapter 14: DAM is the Future of Work Chapter 15: Glossary of Terms Chapter 16: Appendix