Promoting Monopoly

AT&T and the Politics of Public Relations, 1876-1941

AvKaren Miller Russell,Radhika Parameswaran

Inbunden, Engelska, 2020

1 194 kr

Tillfälligt slut

Fler format och utgåvor

Beskrivning

Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell’s patents expired, it had to fight competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape.

Produktinformation

Utforska kategorier

Mer om författaren

Recensioner i media

Innehållsförteckning

Hoppa över listan

Mer från samma serie

Reporting Beyond the Problem

Karen McIntyre Hopkinson, Nicole Smith Dahmen, Gregory Pitts, Meghan Sanders, Radhika Parameswaran, Carolyn Kitch, Katie R. Place

Inbunden

1 090 kr

Agendamelding

Donald L. Shaw, Milad Minooie, Deb Aikat, Chris J. Vargo, Paula M. Poindexter, David Perlmutter, Carolyn Bronstein, Richard Waters

Inbunden

1 167 kr

Agendamelding

Donald L. Shaw, Milad Minooie, Deb Aikat, Chris J. Vargo, Paula M. Poindexter, David Perlmutter, Carolyn Bronstein, Richard Waters

Häftad

433 kr

Social Justice Journalism

Linda J. Lumsden, David Perlmutter, Richard Waters, Carolyn Kitch, Paula M. Poindexter

Inbunden

1 254 kr

Social Justice Journalism

Linda J. Lumsden, Paula M. Poindexter, David Perlmutter, Carolyn Kitch, Richard Waters

Häftad

487 kr

Hoppa över listan

Du kanske också är intresserad av

Promoting Monopoly

Karen Miller Russell, Gregory Pitts, Meghan Sanders, Radhika Parameswaran, Carolyn Kitch, Katie R. Place

Häftad

464 kr

PR Women with Influence

Juan Meng, Marlene S. Neill, Meghan Sanders, Gregory Pitts, Carolyn Kitch, Radhika Parameswaran, Katie R. Place

Häftad

507 kr

PR Women with Influence

Juan Meng, Marlene S. Neill, Gregory Pitts, Meghan Sanders, Carolyn Kitch, Radhika Parameswaran, Katie R. Place

Inbunden

1 305 kr

Social Justice Journalism

Linda J. Lumsden, David Perlmutter, Richard Waters, Carolyn Kitch, Paula M. Poindexter

Inbunden

1 254 kr

Social Justice Journalism

Linda J. Lumsden, Paula M. Poindexter, David Perlmutter, Carolyn Kitch, Richard Waters

Häftad

487 kr

Agendamelding

Donald L. Shaw, Milad Minooie, Deb Aikat, Chris J. Vargo, Paula M. Poindexter, David Perlmutter, Carolyn Bronstein, Richard Waters

Häftad

433 kr