E-bok, Engelska, 2016
Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
Av Jesus Mena
1088 kr
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Beskrivning
In today''s wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
Produktinformation
- Utgivningsdatum: 2016-04-19
- Språk: Engelska
- Filformat: PDF
- Kopieringsskydd: LCP
- ISBN: 9781439881927
- Förlag: CRC Press
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