New Brand of Business

Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

AvDouglas Ward

Inbunden, Engelska, 2009

684 kr

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Beskrivning

How a dominant magazine publisher developed the business of market research

Produktinformation

Utgivningsdatum:2009-07-15
Mått:140 x 210 x 23 mm
Vikt:408 g
Format:Inbunden
Språk:Engelska
Antal sidor:240
Förlag:Temple University Press,U.S.
ISBN:9781439900154

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Douglas Ward is an Assistant Professor in the William Allen White School of Journalism and Mass Communications at the University of Kansas.

Recensioner i media

“Ward expertly weaves magazine publishing, advertising, business and marketing, and cultural history together to show that mass communication history does not happen by itself. He keeps readers turning the page. A New Brand of Business is a highly interesting book featuring extensive use of primary sources particularly the Curtis Publishing Company papers and his grasp of history during the years of his study is exceptional."-Patrick S. Washburn, Ohio University

Innehållsförteckning

Acknowledgments Introduction 1. A New Era of Business 2. An Unlikely Leader 3. What Was Commercial Research? 4. Winning over the Skeptics 5. Barbarians, Farmers, and Consumers 6. Readers as Consumers 7. Chasing the Consumer, Protecting the Company 8. The Legacy of Commercial Research Epilogue Notes Index