Michele Zappavigna is Postdoctoral Research Fellow in Linguistics at the University of Sydney, Australia.

[This] is a useful book that contributes valuable concepts of “searchable talk” and “ambient affiliation” to the social media literature. Moreover, it not only exemplifies its claims by means of case studies on microblogging from an interdisciplinary point of view but also informs its readers about the issues to take into account while conducting similar research. In sum, it is a great resource for those interested in pursuing research in social media.

• Preface (by Professor Jim Martin); 1. Introduction: Social Media and the Cultural Movement Toward 'Searchable Talk'; 2. Social Media as Corpora; 3. Evaluative Language Online; 4. Internet Slang; 5. Internet Memes; 6. Internet Humour and Fail: "The world is full of No. fail tonight"; 7. Online Political Discourse; 8. Ambient Affiliation; 9. Conclusion: Social Media and Internet Linguistics; References; Appendices; Index.

Michele Zappavigna is Postdoctoral Research Fellow in Linguistics at the University of Sydney, Australia.

[This] is a useful book that contributes valuable concepts of “searchable talk” and “ambient affiliation” to the social media literature. Moreover, it not only exemplifies its claims by means of case studies on microblogging from an interdisciplinary point of view but also informs its readers about the issues to take into account while conducting similar research. In sum, it is a great resource for those interested in pursuing research in social media.

• Preface (by Professor Jim Martin); 1. Introduction: Social Media and the Cultural Movement Toward 'Searchable Talk'; 2. Social Media as Corpora; 3. Evaluative Language Online; 4. Internet Slang; 5. Internet Memes; 6. Internet Humour and Fail: "The world is full of No. fail tonight"; 7. Online Political Discourse; 8. Ambient Affiliation; 9. Conclusion: Social Media and Internet Linguistics; References; Appendices; Index.