Inbunden, Engelska, 2016

SAGE Handbook of International Corporate and Public Affairs

3418 kr

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Beskrivning

This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action:Foundations of PAPA and its relationship to other Key DisciplinesEmerging Trends in PAThe Regional Development and Application of PACase Studies of PA in ActionTactical Approaches to Executing PA.Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.

Produktinformation

Utgivningsdatum: 2016-12-20
Mått: 174 x 246 x 47 mm
Vikt: 1 470 g
Format: Inbunden
Språk: Engelska
Antal sidor: 728
Upplaga: 1
Förlag: SAGE Publications Ltd
ISBN: 9781446276112

Utforska kategorier

Försäljning och marknadsföring

Mer om författaren

Professor Phil Harris is Professor Emeritus at the University of Chester and was previously Executive Director of the Business Research Institute and held the Westminster (Grosvenor) Chair in Marketing and Public Affairs. He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Prior to becoming an academic he held positions in the international chemical, and foods industries with ICI and RHM and has chaired or been a board member of the American Marketing Association, Academy of Marketing, and the Australian and New Zealand Marketing Academy. He has advised government on Medium Sized Businesses and Small Business and helped found the Educate North Awards in 2015 and University Enterprise Challenge in 2016 and is very focused on developing high quality entrepreneurs regionally and internationally both in the not for profit, private and public sectors.

Recensioner i media

This global handbook covers the whole international scene in public affairs and communication in policy matters. It is the first Public Affairs book to cover all the major continents and give in-depth insights and guidance on business, government policy and international trade communication. The breadth of authors is of the highest quality and it will make a substantial contribution to the development of dialogue between nations and businesses worldwide.

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