The SAGE Handbook of International Corporate and Public Affairs

Professor Phil Harris is Professor Emeritus at the University of Chester and was previously Executive Director of the Business Research Institute and held the Westminster (Grosvenor) Chair in Marketing and Public Affairs. He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Prior to becoming an academic he held positions in the international chemical, and foods industries with ICI and RHM and has chaired or been a board member of the American Marketing Association, Academy of Marketing, and the Australian and New Zealand Marketing Academy. He has advised government on Medium Sized Businesses and Small Business and helped found the Educate North Awards in 2015 and University Enterprise Challenge in 2016 and is very focused on developing high quality entrepreneurs regionally and internationally both in the not for profit, private and public sectors.

This global handbook covers the whole international scene in public affairs and communication in policy matters. It is the first Public Affairs book to cover all the major continents and give in-depth insights and guidance on business, government policy and international trade communication. The breadth of authors is of the highest quality and it will make a substantial contribution to the development of dialogue between nations and businesses worldwide.

• Introduction: The Continuing Development of International Corporate and Public Affairs - Phil Harris & Craig S. FleisherSECTION ONE - ESSENTIAL FOUNDATIONS OF PUBLIC AFFAIRSIntroduction to Section One - John MahonChapter 1: Corporate Public Affairs: Revisiting the Development of a Field - Craig S. FleisherChapter 2: Theoretical Lenses and Conceptual Models for Understanding Public Affairs - Duane WindsorChapter 3: Examining the Public Affairs Scholarship: What We’ve Learned (& still don’t know) from the Empirical Studies of Public Affairs - Richard McGowanChapter 4: Achieving the Strategic Potential of Public Affairs - Fruzsina M. Harsanyi & Geoff D. AllenChapter 5: The Status of Instruction in Public Affairs: Peace in the Eye of the Hurricane? - Shannon Blair Creighton & Martin MeznarSECTION TWO - EXPANDING THE BOUNDARIES: PUBLIC AFFAIRS & ITS RELATIONSHIP WITH OTHER KEY DISCIPLINESIntroduction to Section Two - Phil HarrisChapter 6: Public Affairs and Marketing - Howard Viney, Paul Baines & Laura StegenChapter 7: International Relations and Public Affairs - Ian N. RichardsonChapter 8: Public Affairs and Political Philosophy - Alberto BitontiChapter 9: Public Affairs and Information Science/Systems - Amy D. Meli and Edward A. GrefeChapter 10: Public Affairs and Ecology - Simon Bryceson and Simon LevittChapter 11: Political Marketing and Public Affairs - Bruce I. Newman, Wojciech Cwalina and Andrzej FalkowskiChapter 12: The Practice of Public Affairs in Public Administration - Mordecai LeeSECTION THREE – KEY ISSUES IN THE DEVELOPMENT OF PUBLIC AFFAIRSIntroduction to Section Three - John HolcombChapter 13: Public Affairs, Digital Media, and Tech Trends - Catie Snow BailardChapter 14: Corporate Political Activity and Public Policy Outcomes: New Realities and Increasing Challenges - Michael HadaniChapter 15: Business, Human Rights, and Sustainable Development - Laura Bernal-Bermudez & Tricia D. OlsenChapter 16: The Regulation of Lobbying Activity - Justin GreenwoodChapter 17: Values, Ethics and Professionalism in Public Affairs - Shannon A. BowenChapter 18: Globalization and Multinational Corporations - Jeffrey A. HartSECTION FOUR – REGIONAL DEVELOPMENT & LOCALIZED APPROACHES TO PUBLIC AFFAIRSIntroduction to Section Four - Carla MillarChapter 19: Public Affairs in the Uncommon European Union - Rinus van SchendelenChapter 20: Public Affairs in Europe - Alberto Bitonti and Phil HarrisChapter 21: Public Affairs in North America - John MahonChapter 22: Public Affairs in Latin America - Andréa Cristina Oliveira Gozetto and Clive S. ThomasChapter 23: Public Affairs in South Africa - Ronel Rensburg and Olebogeng SelebiChapter 24: Public Affairs in Australia and Oceania - Geoff AllenChapter 25: Public Affairs in East and Southeast Asia - Andrew HughesSECTION FIVE – TACTICAL APPROACHES TO EXECUTING PUBLIC AFFAIRSIntroduction to Section Five - Craig S. FleisherChapter 26: Lobbying Resources and Strategies - William D. ObermanChapter 27: Managing Regulatory Affairs and Intelligence: The Often-Hidden Domain of PA Practice - Craig S. FleisherChapter 28: Influencing the Legal and Judicial Process - John M. HolcombChapter 29: Corporate Issues Management - John MahonChapter 30: CSR, Public Affairs and Corporate Community Involvement: Torn between Instrumentalism and Deliberation - Irina Lock & Peter SeeleChapter 31: Making and Managing Lobbying Coalitions - Arco TimmermansSECTION SIX – CASE STUDIES OF PUBLIC AFFAIRS IN ACTIONIntroduction to Section Six - Danny MossChapter 32: Three Case Studies from Latin America: A Living Museum of Government Affairs - Clive Thomas & Kristina KlimovichChapter 33: The Kenya Chamber of Mines: A Case Study in Public Sector Advocacy - David Irwin & Kariuki WaweruChapter 34: Lessons in Lobbying Regulation from the UK and Ireland - Conor McGrathChapter 35: Public Affairs and National Level Lobbying in Japan: Winners and Losers in the Continuing Issue of the American Bases on Okinawa - Koji Haraguchi & Ronald J. HrebenarChapter 36: Public-Private Dialogue And Policy Reforms: Lessons From Tanzania - Goodluck CharlesChapter 37: Beppe Grillo: a man, a plan, a van: The tsunami campaign and the national elections february 2013 - Gianluca Vinicio Aguggini