Applied Crisis Communication and Crisis Management

Cases and Exercises

Häftad, Engelska, 2013

2 571 kr

Tillfälligt slut

Beskrivning

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters

Produktinformation

Utgivningsdatum:2013-07-23
Mått:177 x 254 x 12 mm
Vikt:490 g
Format:Häftad
Språk:Engelska
Antal sidor:256
Upplaga:1
Förlag:SAGE Publications
ISBN:9781452217802

Utforska kategorier

Referensverk och tvärvetenskap inom Samhälle och politik

Mer om författaren

W. Timothy Coombs (PhD Purdue University in Public Affairs and Issues Management) is the George T and Glady H Abell Professor in Liberal Arts in Department of Communication at Texas A&M University. His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication. He is the current editor for Corporation Communication: An International Journal. His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons, and the Journal of Business Communication.

Innehållsförteckning

1. A Short Introduction to the Case Study Method2. Crisis Capsules3. Pampers and Dry Max Chemical Burn Rumor4. Hershey, Cocoa, and Child Slavery/Labor Abuse5. Cadbury Salmonella Recall6. Peanut Butter Paste Recall of 20097. Tetra Pak, Nestle and ITX8. Nestlé and Greenpeace Disagree over Palm Oil Sourcing9. Carrefour, China, and the Olympic Torch Relay10. Sparboe Farms and McDonald’s Part Company over Animal Cruelty11. BP Texas City Explosion12. Sigg and BPA13. West Pharmaceutical Services’ Dust Explosion14. Jensen Farm, Listeria, and Cantaloupe15. Chick-fil-A and the Dangers of Social Issues16. The Bhopal Tragedy17. Odwalla and E. Coli18. ValuJet Flight 592 and the End of a Brand19. Greenpeace Pressures H&M to Detox the Garment Industry