Completely updated, this second edition explains how to use the interconnectedness of social networks to make stickier, more compelling games on all types of devices. Through the book''s many design and marketing techniques, strategies, and examples, readers will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Completely updated, this second edition explains how to use the interconnectedness of social networks to make stickier, more compelling games on all types of devices. Through the book''s many design and marketing techniques, strategies, and examples, readers will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.