Manga in America

Transnational Book Publishing and the Domestication of Japanese Comics

AvCasey Brienza

Häftad, Engelska, 2016

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Beskrivning

Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have “invaded” and “conquered” the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century.In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of “domestication.” Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.

Produktinformation

Utgivningsdatum:2016-01-28
Mått:156 x 232 x 12 mm
Vikt:360 g
Format:Häftad
Språk:Engelska
Antal sidor:232
Förlag:Bloomsbury Publishing PLC
ISBN:9781472595874

Utforska kategorier

Media och underhållning inom Ekonomi och Ledarskap

Mer om författaren

Casey Brienza is Lecturer in the Department of Sociology and Centre for Culture and the Creative Industries at City University London, UK. She is also editor of Global Manga: "Japanese" Comics without Japan?

Recensioner i media

Since Fred Schodt, Leonard Rifas, Toren Smith, and a few others introduced manga to the US more than 30 years ago, the books have had huge impacts on the publishing, content, and audiences of American comics. Brienza (City Univ. London, UK) thoroughly covers this transformation in Manga in America, dipping into, and sometimes lingering on, topics such as cultural production and other theories, history of manga in the US, licensing and negotiating rights, home-based labor, and digital manga publishing. The author takes pride in her meticulous research approach, devoting a detailed appendix to describing how she interviewed 70 people working in various positions in 16 publishing companies in New York City, San Francisco, Los Angeles, Tokyo, and Toronto; the extreme care she took in preserving their anonymity; her ethnographic research at comic cons, book launches, etc., purposely as a “semi-outsider”; and her use of social media and other sources. She makes reading easy by organizing material well, with categories of her own creation; presenting parts of interesting conversations held with informants; critically processing information; arguing her points; and revising earlier notions she held. Manga in America is, without a doubt, the most important scholarship on the subject and, hopefully, will be an exemplar for comic art scholarship. Summing Up: Essential. Upper-division undergraduates through professionals.

Innehållsförteckning

1. Introduction: Manga and the Domestication of Culture2. Book Trade: History and Structure of U.S. Manga Publishing3. A License to Produce: Founding Companies, Negotiating Rights4. Working from Home: Editors, Translators, Letterers, and Other Invisibles5. Off the Page: New Publishing Models for a Digital Future6. Conclusion: Making Manga AmericanAppendix: House Calls - Notes on Research MethodologyGlossaryBibliographyIndex