Managerial Economics

Häftad, Engelska, 2026

817 kr

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Beskrivning

The seventeenth edition of Managerial Economics combines quantitative methods and economic analysis with a practical, problem-solving approach to enable students to develop the skills required to make informed managerial decisions. The text’s unique, integrative approach demonstrates the cohesive nature of organizations and how business decisions are interdisciplinary - accounting, finance, marketing, personnel and production functions all need to integrate effectively, to ensure success.Using economic concepts and tools applied to updated and engaging examples of real-world companies and management situations, the authors provide a robust approach to the practical application of the academic principles of managerial economics.

Produktinformation

Utgivningsdatum:2026-02-23
Mått:204 x 30 x 254 mm
Vikt:1 450 g
Format:Häftad
Språk:Engelska
Antal sidor:796
Upplaga:17
Förlag:Cengage Learning
ISBN:9781473795501

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap

Mer om författaren

The late Mark Hirschey was the Anderson W. Chandler Professor of Business at the University of Kansas, where he taught undergraduate and graduate courses in managerial economics and finance. Professor Hirschey was also president of the Association of Financial Economists and a member of several professional organizations. Eric Bentzen is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in Managerial Economics and Business Analytics. He is a member of several professional organizations. He has published in Applied Financial Economics, European Journal of Finance, Management Decision, Financial Markets and Portfolio Management, and other leading academic journals. Carsten Scheibye is Assistant Professor at Copenhagen Business School, where he teaches undergraduate courses in Managerial Economics. He has significant experience in course coordination and management as well as within didactical and pedagogical development of the learning environment surrounding the field of Managerial Economics. In addition, he has received educational prizes for his teaching abilities. Among these are the Education Prize from the Danish Society of Business and Education. Leonardo Santiago is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in Managerial Economics and Business Analytics. His research has been published in leading academic outlets such as Management Science, and IEEE Transactions on Engineering Management. Leonardo Santiago has received multiple teaching awards in recognition for his outstanding contribution to higher education.

Innehållsförteckning

Part 1: Overview of Managerial Economics1. Nature and Scope of Managerial Economics2. Economic Optimization3. Demand and SupplyPart 2: Demand Analysis and Estimation4. Demand Analysis5. Demand Estimation6. ForecastingPart 3: Production and Competitive Markets7. Production Analysis8. Cost Analysis and Estimation9. Linear Programming10. Competitive Markets11. Performance and Strategy in Competitive MarketsPart 4: Imperfect Competition12. Monopoly and Monopsony13. Monopolistic Competition and Oligopoly14. Game Theory and Competitive Strategy15. Pricing PracticesPart 5: Long-Term Investment Decisions16. Risk Analysis17. Capital Budgeting18. Organization Structure and Corporate Governance19. Government in the Market Economy