Strategies in E-Business

Positioning and Social Networking in Online Markets

AvIgnacio Gil-Pechuán,Daniel Palacios-Marqués

Häftad, Engelska, 2016

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Beskrivning

This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.

Produktinformation

Utgivningsdatum:2016-08-13
Mått:155 x 235 x 10 mm
Vikt:271 g
Format:Häftad
Språk:Engelska
Antal sidor:165
Förlag:Springer-Verlag New York Inc.
ISBN:9781489978608

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Innehållsförteckning

Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES?.- Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites.- Crowdsourcing as a Competitive Advantage for New Business Models.- Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa.- Website Effectiveness for Tourism Accommodation Companies.- Gender in the Elderly Internet Users.- Search Engine of Optimization (SEO) and Ethical Leadership Strategies.- Search Engine Ranking: A SEO Strategy.- The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies.- How Are New Media Changing the Working Environment? What are the Challenges?.- Improving User Experience: A Methodology Proposal for Web Usability Measurement.- The Importance of Trust in Information Security in Interconnected Organisations.