Mark Hickson III is professor of communication studies at the University of Alabama at Birmingham.Larry Powell is professor of communication studies at the University of Alabama at Birmingham.

This book is a captivating journey into American politics focused on the people, events, and policies that gave rise to the adversarial and often malicious infighting that dominates today’s political landscape.

• ContentsPrefaceChapter 1: In the BeginningChapter 2: 1960: Kennedy v. NixonChapter 3: 1964: Goldwater and the Solid SouthChapter 4: 1968: The Rise and Fall of Republican Conservatism, Part IChapter 5: 1972: Nixon and the PlumbersChapter 6: 1980: Reagan and the Southern Strategy (Once Again)Chapter 7: 1992: Bill Clinton and Republican HatredChapter 8: 2000: Bush, Gore, and Florida Chapter 9: 2008: Obama, Hope, and Reform Chapter 10: The 2010 Congressional Elections Chapter 11: 2012: Obama v. Romney Chapter 12: 2014: Republicans Take the SenateChapter 13: 2016 ElectionChapter 14: The American ExperimentAbout the Authors

Mark Hickson III is professor of communication studies at the University of Alabama at Birmingham.Larry Powell is professor of communication studies at the University of Alabama at Birmingham.

This book is a captivating journey into American politics focused on the people, events, and policies that gave rise to the adversarial and often malicious infighting that dominates today’s political landscape.

• ContentsPrefaceChapter 1: In the BeginningChapter 2: 1960: Kennedy v. NixonChapter 3: 1964: Goldwater and the Solid SouthChapter 4: 1968: The Rise and Fall of Republican Conservatism, Part IChapter 5: 1972: Nixon and the PlumbersChapter 6: 1980: Reagan and the Southern Strategy (Once Again)Chapter 7: 1992: Bill Clinton and Republican HatredChapter 8: 2000: Bush, Gore, and Florida Chapter 9: 2008: Obama, Hope, and Reform Chapter 10: The 2010 Congressional Elections Chapter 11: 2012: Obama v. Romney Chapter 12: 2014: Republicans Take the SenateChapter 13: 2016 ElectionChapter 14: The American ExperimentAbout the Authors

Mark Hickson III is professor of communication studies at the University of Alabama at Birmingham.Larry Powell is professor of communication studies at the University of Alabama at Birmingham.

This book is a captivating journey into American politics focused on the people, events, and policies that gave rise to the adversarial and often malicious infighting that dominates today’s political landscape.

• ContentsPrefaceChapter 1: In the BeginningChapter 2: 1960: Kennedy v. NixonChapter 3: 1964: Goldwater and the Solid SouthChapter 4: 1968: The Rise and Fall of Republican Conservatism, Part IChapter 5: 1972: Nixon and the PlumbersChapter 6: 1980: Reagan and the Southern Strategy (Once Again)Chapter 7: 1992: Bill Clinton and Republican HatredChapter 8: 2000: Bush, Gore, and Florida Chapter 9: 2008: Obama, Hope, and Reform Chapter 10: The 2010 Congressional Elections Chapter 11: 2012: Obama v. Romney Chapter 12: 2014: Republicans Take the SenateChapter 13: 2016 ElectionChapter 14: The American ExperimentAbout the Authors