Robert L. Phillips is Director of Pricing Research at Amazon. He was Director of Marketplace Optimization Data Science at Uber Technologies, Professor of Professional Practice at the Columbia Business School and Founder and Chief Science Officer at Nomis Solutions. He is the author of the award-winning Pricing and Revenue Optimization (Stanford, 2005) and the co-editor of The Oxford Handbook of Pricing Management (2014).

"Phillips provides a lucid treatment of an important subject in today's economy—namely, the pricing and management of personal loans and other credit products. This book does an excellent job of exposing the uninitiated reader to the main issues at stake, while offering a substantial review for experienced professionals."—Rene Caldentey, University of Chicago Booth School of Business "Going beyond just risk-based pricing, this is a comprehensive synthesis of the field from the foremost expert in it."—Larry Rosenberger, FICO "Bob Phillips is the preeminent authority on and intellectual father of price optimization in retail banking. This book combines real-world experience with a rigorous scientific framework and tangible advice to practitioners. The mathematical and operational approaches to pricing he outlines will generate many basis points of incremental margin while ensuring fair treatment of the customer. As banks globally are implementing data-driven approaches to pricing, this is required reading."—Frank Rohde, CEO, Nomis Solutions "In the banking industry, pricing is about to have a moment in the sun. With rising interest rates and an inexorable move towards personalized pricing, pricing insights, analytical sophistication, and execution capabilities are likely to become key differentiators between the winners and the losers. In this deep dive into credit pricing, Bob Phillips unpacks what is required for lenders to drive profitability through pricing; while not falling foul of the regulators."—Alan McIntyre, Senior Managing Director, Global Banking, Accenture

• Introduction1. The Consumer Credit Market2. Credit Risk3. Incremental Loan Profitability4. The Fundamentals of Price Response5. Estimating Price Response6. Pricing Segmentation7. Optimizing Prices8. Behavioral Economics and Credit Pricing

Robert L. Phillips is Director of Pricing Research at Amazon. He was Director of Marketplace Optimization Data Science at Uber Technologies, Professor of Professional Practice at the Columbia Business School and Founder and Chief Science Officer at Nomis Solutions. He is the author of the award-winning Pricing and Revenue Optimization (Stanford, 2005) and the co-editor of The Oxford Handbook of Pricing Management (2014).

"Phillips provides a lucid treatment of an important subject in today's economy—namely, the pricing and management of personal loans and other credit products. This book does an excellent job of exposing the uninitiated reader to the main issues at stake, while offering a substantial review for experienced professionals."—Rene Caldentey, University of Chicago Booth School of Business "Going beyond just risk-based pricing, this is a comprehensive synthesis of the field from the foremost expert in it."—Larry Rosenberger, FICO "Bob Phillips is the preeminent authority on and intellectual father of price optimization in retail banking. This book combines real-world experience with a rigorous scientific framework and tangible advice to practitioners. The mathematical and operational approaches to pricing he outlines will generate many basis points of incremental margin while ensuring fair treatment of the customer. As banks globally are implementing data-driven approaches to pricing, this is required reading."—Frank Rohde, CEO, Nomis Solutions "In the banking industry, pricing is about to have a moment in the sun. With rising interest rates and an inexorable move towards personalized pricing, pricing insights, analytical sophistication, and execution capabilities are likely to become key differentiators between the winners and the losers. In this deep dive into credit pricing, Bob Phillips unpacks what is required for lenders to drive profitability through pricing; while not falling foul of the regulators."—Alan McIntyre, Senior Managing Director, Global Banking, Accenture

• Introduction1. The Consumer Credit Market2. Credit Risk3. Incremental Loan Profitability4. The Fundamentals of Price Response5. Estimating Price Response6. Pricing Segmentation7. Optimizing Prices8. Behavioral Economics and Credit Pricing

Robert L. Phillips is Director of Pricing Research at Amazon. He was Director of Marketplace Optimization Data Science at Uber Technologies, Professor of Professional Practice at the Columbia Business School and Founder and Chief Science Officer at Nomis Solutions. He is the author of the award-winning Pricing and Revenue Optimization (Stanford, 2005) and the co-editor of The Oxford Handbook of Pricing Management (2014).

"Phillips provides a lucid treatment of an important subject in today's economy—namely, the pricing and management of personal loans and other credit products. This book does an excellent job of exposing the uninitiated reader to the main issues at stake, while offering a substantial review for experienced professionals."—Rene Caldentey, University of Chicago Booth School of Business "Going beyond just risk-based pricing, this is a comprehensive synthesis of the field from the foremost expert in it."—Larry Rosenberger, FICO "Bob Phillips is the preeminent authority on and intellectual father of price optimization in retail banking. This book combines real-world experience with a rigorous scientific framework and tangible advice to practitioners. The mathematical and operational approaches to pricing he outlines will generate many basis points of incremental margin while ensuring fair treatment of the customer. As banks globally are implementing data-driven approaches to pricing, this is required reading."—Frank Rohde, CEO, Nomis Solutions "In the banking industry, pricing is about to have a moment in the sun. With rising interest rates and an inexorable move towards personalized pricing, pricing insights, analytical sophistication, and execution capabilities are likely to become key differentiators between the winners and the losers. In this deep dive into credit pricing, Bob Phillips unpacks what is required for lenders to drive profitability through pricing; while not falling foul of the regulators."—Alan McIntyre, Senior Managing Director, Global Banking, Accenture

• Introduction1. The Consumer Credit Market2. Credit Risk3. Incremental Loan Profitability4. The Fundamentals of Price Response5. Estimating Price Response6. Pricing Segmentation7. Optimizing Prices8. Behavioral Economics and Credit Pricing