I2B

Bonnie Chavez earned a B.U.S. in communication from the University of New Mexico and an M.S. degree in business and organizational leadership from the University of La Verne. He has over 30 years of experience in higher education. As chairman of the Business Administration Department at Santa Barbara City College, Bonnie has coordinated and directed the development of the business curriculum in the areas of business, business law, management, entrepreneurship, and real estate. In addition to teaching several sections of introduction to business each semester for nearly three decades, Bonnie has taught courses in marketing, management, and entrepreneurship at both the undergraduate and graduate levels. Bonnie spent thirteen years as an entrepreneur wherein he developed a keen sense of the skills required to develop, manage, and sell a business venture which has shaped the integration of key concepts into every chapter of the book.

During my 10 years of teaching an introduction to business course, I have found that most textbooks are overloaded with a great deal of extraneous information which just adds unnecessary costs to the price of the textbook. It is great to find a textbook like i2B: Introduction to Business that presents key business principles in a clear and concise manner, simplifying and enhancing students' comprehension. The additional online materials such as flash cards and videos are helpful tools for teachers and students alike." —Valerie Ellis, Adjunct Instructor, Business and Entrepreneurship, Santa Barbara City College