Build a publishing business that compounds — without the luck, the hype, or the gold rush.You've read Write. Publish. Repeat. You know the foundation: write the next one, publish the next one, do it again.Iterate and Optimize is what comes next.Sean Platt, Johnny B. Truant, and David Wright didn't grow Sterling & Stone into eight imprints, ten podcasts, and millions of words published by swinging for the fences. They got there by iterating — making small, deliberate improvements over the years that compounded into a business that mostly runs itself.This is the playbook for doing the same with yours.Inside, you'll learn how to optimize:Distribution strategy — exclusive vs. wide, and when to switchAdvertising and marketing — the spend that pays for itself and the spend that burns moneyConversion levers — covers, descriptions, and metadata that actually move salesOutsourcing and team-building — how to hire slowly without losing the thing that made you successfulProduct funnels — including the changed role of free books for indie authors todayWorkflow and systems — what to automate, what to keep hands-on, what to delegateThe writing process itself — pre-writing, drafting, and revising faster without sacrificing qualityIf you've already read every "e;self-publishing 101"e; guide on the market and you're ready for the level above it, written by people who've actually built the business at scale, this is your guide.No silver bullets. No magic buttons. Just the small, sustainable improvements that compound into something real.Includes a free companion workbook with exercises and worksheets to apply each chapter to your own publishing business.Ready to get serious about the business behind the books? Iterate and Optimize.

Build a publishing business that compounds — without the luck, the hype, or the gold rush.You've read Write. Publish. Repeat. You know the foundation: write the next one, publish the next one, do it again.Iterate and Optimize is what comes next.Sean Platt, Johnny B. Truant, and David Wright didn't grow Sterling & Stone into eight imprints, ten podcasts, and millions of words published by swinging for the fences. They got there by iterating — making small, deliberate improvements over the years that compounded into a business that mostly runs itself.This is the playbook for doing the same with yours.Inside, you'll learn how to optimize:Distribution strategy — exclusive vs. wide, and when to switchAdvertising and marketing — the spend that pays for itself and the spend that burns moneyConversion levers — covers, descriptions, and metadata that actually move salesOutsourcing and team-building — how to hire slowly without losing the thing that made you successfulProduct funnels — including the changed role of free books for indie authors todayWorkflow and systems — what to automate, what to keep hands-on, what to delegateThe writing process itself — pre-writing, drafting, and revising faster without sacrificing qualityIf you've already read every "e;self-publishing 101"e; guide on the market and you're ready for the level above it, written by people who've actually built the business at scale, this is your guide.No silver bullets. No magic buttons. Just the small, sustainable improvements that compound into something real.Includes a free companion workbook with exercises and worksheets to apply each chapter to your own publishing business.Ready to get serious about the business behind the books? Iterate and Optimize.

Build a publishing business that compounds — without the luck, the hype, or the gold rush.You've read Write. Publish. Repeat. You know the foundation: write the next one, publish the next one, do it again.Iterate and Optimize is what comes next.Sean Platt, Johnny B. Truant, and David Wright didn't grow Sterling & Stone into eight imprints, ten podcasts, and millions of words published by swinging for the fences. They got there by iterating — making small, deliberate improvements over the years that compounded into a business that mostly runs itself.This is the playbook for doing the same with yours.Inside, you'll learn how to optimize:Distribution strategy — exclusive vs. wide, and when to switchAdvertising and marketing — the spend that pays for itself and the spend that burns moneyConversion levers — covers, descriptions, and metadata that actually move salesOutsourcing and team-building — how to hire slowly without losing the thing that made you successfulProduct funnels — including the changed role of free books for indie authors todayWorkflow and systems — what to automate, what to keep hands-on, what to delegateThe writing process itself — pre-writing, drafting, and revising faster without sacrificing qualityIf you've already read every "e;self-publishing 101"e; guide on the market and you're ready for the level above it, written by people who've actually built the business at scale, this is your guide.No silver bullets. No magic buttons. Just the small, sustainable improvements that compound into something real.Includes a free companion workbook with exercises and worksheets to apply each chapter to your own publishing business.Ready to get serious about the business behind the books? Iterate and Optimize.