Dr Annmarie Hanlon is a Chartered Marketer and an Associate Professor in Digital and AI Marketing at UCL in the Global Business School for Health. Previously she was the Course Director of MSc Marketing and Leadership at Cranfield University. She is an experienced academic with a strong teaching portfolio in digital marketing. She has proficiency in shaping the curriculum, from module specification to programme validation.Before joining academia, she worked in consultancy for 25 years. As an early adopter of technology and ‘online marketing’ she has led digital strategy and planning projects across Europe, in sectors including healthcare and IT, legal and financial, software and manufacturing. She is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the application of health services, systems and apps that are related to digital marketing, AI marketing and technology.Annmarie′s Sage textbooks include Digital Marketing: Strategy, Planning & Disruption, Digital Business: Strategy, Management & Transformation and The Digital Marketing Planner. She is co-editor of The SAGE Handbook of Digital Marketing, and The SAGE Handbook of Social Media Marketing.

updated with very contemporary brand examples. simplicity.

• List of CasesList of FiguresList of TablesAbout the AuthorPreface to the Third EditionAcknowledgementsPraise for DIgital MarketingOnline ResourcesPart 1: Digital Marketing EssentialsChapter 1: The Digital Marketing EnvironmentChapter 2: The Digital ConsumerPart 2: Digital Marketing Tools and ChannelsChapter 3: Content and Email MarketingChapter 4: Websites, SEO and Paid AdvertsChapter 5: Social Media MarketingChapter 6: Online CommunitiesChapter 7: Mobile MarketingChapter 8: Marketing in the MetaversePart 3: Digital Marketing Strategy and PlanningChapter 9: Digital Marketing AuditChapter 10: Digital Marketing Strategy and ObjectivesChapter 11: Building the Digital Marketing PlanPart 4: Digital Marketing ManagementChapter 12: Managing Resources and ReportingChapter 13: Digital Marketing Metrics and AnalyticsChapter 14: Digital Marketing Disruption and TransformationReferencesIndex

Dr Annmarie Hanlon is a Chartered Marketer and an Associate Professor in Digital and AI Marketing at UCL in the Global Business School for Health. Previously she was the Course Director of MSc Marketing and Leadership at Cranfield University. She is an experienced academic with a strong teaching portfolio in digital marketing. She has proficiency in shaping the curriculum, from module specification to programme validation.Before joining academia, she worked in consultancy for 25 years. As an early adopter of technology and ‘online marketing’ she has led digital strategy and planning projects across Europe, in sectors including healthcare and IT, legal and financial, software and manufacturing. She is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the application of health services, systems and apps that are related to digital marketing, AI marketing and technology.Annmarie′s Sage textbooks include Digital Marketing: Strategy, Planning & Disruption, Digital Business: Strategy, Management & Transformation and The Digital Marketing Planner. She is co-editor of The SAGE Handbook of Digital Marketing, and The SAGE Handbook of Social Media Marketing.

updated with very contemporary brand examples. simplicity.

• List of CasesList of FiguresList of TablesAbout the AuthorPreface to the Third EditionAcknowledgementsPraise for DIgital MarketingOnline ResourcesPart 1: Digital Marketing EssentialsChapter 1: The Digital Marketing EnvironmentChapter 2: The Digital ConsumerPart 2: Digital Marketing Tools and ChannelsChapter 3: Content and Email MarketingChapter 4: Websites, SEO and Paid AdvertsChapter 5: Social Media MarketingChapter 6: Online CommunitiesChapter 7: Mobile MarketingChapter 8: Marketing in the MetaversePart 3: Digital Marketing Strategy and PlanningChapter 9: Digital Marketing AuditChapter 10: Digital Marketing Strategy and ObjectivesChapter 11: Building the Digital Marketing PlanPart 4: Digital Marketing ManagementChapter 12: Managing Resources and ReportingChapter 13: Digital Marketing Metrics and AnalyticsChapter 14: Digital Marketing Disruption and TransformationReferencesIndex