Bridget Tombleson is an academic at Curtin University, Perth, Western Australia with more than twenty years experience in public relations and the communication industry. She has specialist experience in media relations, issues and crisis management, branding, strategy development and internal communications having worked across government, corporate and consultancy roles. Bridget has a Bachelor of Arts degree in English Literature and it is this undergraduate knowledge she blends with her postgraduate degrees in Business and Public Relations. She has unique knowledge of storytelling from an arts perspective, as well as applied knowledge of working with organisational brands. She currently teaches transmedia and digital storytelling at Curtin University in the School of Management and Marketing and has been recognised with a number of teaching awards. Katharina Wolf is an Associate Professor in the School of Management and Marketing at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program. Katharina draws on more than twenty years of communication and media experience, as an educator, researcher and industry professional. Her industry experience encompasses communication and research roles in Germany, Spain, the United Kingdom and Australia. Originally trained as a publishing manager, combined with a lifelong passion for libraries and bookshops, Katharina has always been drawn to stories in all kinds of formats. Katharina is an avid explorer - literally and metaphorically - and passionate about student-centred, work-integrated learning; a commitment that has been recognised with a number of local, national and international awards.

• Chapter 1: Narrative Models Across the AgesChapter 2: Semiotics In A Digital WorldChapter 3: Participatory Culture And Transmedia StorytellingChapter 4: The Traditional Narrative And The Collective NarrativeChapter 5: Telling Stories Across Multiple PlatformsChapter 6: Becoming a Story CuratorChapter 7: Storytelling Design And CompositionChapter 8: Storytelling Through Video And ScrollytellingChapter 9: Podcasts For Business StorytellingChapter 10: Brand Storytelling And Reputation ManagementChapter 11: Outrage, Mis- and Disinformation In The Digital WorldChapter 12: Artificial Intelligence, Virtual Reality And The Future Of Storytelling

Bridget Tombleson is an academic at Curtin University, Perth, Western Australia with more than twenty years experience in public relations and the communication industry. She has specialist experience in media relations, issues and crisis management, branding, strategy development and internal communications having worked across government, corporate and consultancy roles. Bridget has a Bachelor of Arts degree in English Literature and it is this undergraduate knowledge she blends with her postgraduate degrees in Business and Public Relations. She has unique knowledge of storytelling from an arts perspective, as well as applied knowledge of working with organisational brands. She currently teaches transmedia and digital storytelling at Curtin University in the School of Management and Marketing and has been recognised with a number of teaching awards. Katharina Wolf is an Associate Professor in the School of Management and Marketing at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program. Katharina draws on more than twenty years of communication and media experience, as an educator, researcher and industry professional. Her industry experience encompasses communication and research roles in Germany, Spain, the United Kingdom and Australia. Originally trained as a publishing manager, combined with a lifelong passion for libraries and bookshops, Katharina has always been drawn to stories in all kinds of formats. Katharina is an avid explorer - literally and metaphorically - and passionate about student-centred, work-integrated learning; a commitment that has been recognised with a number of local, national and international awards.

• Chapter 1: Narrative Models Across the AgesChapter 2: Semiotics In A Digital WorldChapter 3: Participatory Culture And Transmedia StorytellingChapter 4: The Traditional Narrative And The Collective NarrativeChapter 5: Telling Stories Across Multiple PlatformsChapter 6: Becoming a Story CuratorChapter 7: Storytelling Design And CompositionChapter 8: Storytelling Through Video And ScrollytellingChapter 9: Podcasts For Business StorytellingChapter 10: Brand Storytelling And Reputation ManagementChapter 11: Outrage, Mis- and Disinformation In The Digital WorldChapter 12: Artificial Intelligence, Virtual Reality And The Future Of Storytelling

Bridget Tombleson is an academic at Curtin University, Perth, Western Australia with more than twenty years experience in public relations and the communication industry. She has specialist experience in media relations, issues and crisis management, branding, strategy development and internal communications having worked across government, corporate and consultancy roles. Bridget has a Bachelor of Arts degree in English Literature and it is this undergraduate knowledge she blends with her postgraduate degrees in Business and Public Relations. She has unique knowledge of storytelling from an arts perspective, as well as applied knowledge of working with organisational brands. She currently teaches transmedia and digital storytelling at Curtin University in the School of Management and Marketing and has been recognised with a number of teaching awards. Katharina Wolf is an Associate Professor in the School of Management and Marketing at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program. Katharina draws on more than twenty years of communication and media experience, as an educator, researcher and industry professional. Her industry experience encompasses communication and research roles in Germany, Spain, the United Kingdom and Australia. Originally trained as a publishing manager, combined with a lifelong passion for libraries and bookshops, Katharina has always been drawn to stories in all kinds of formats. Katharina is an avid explorer - literally and metaphorically - and passionate about student-centred, work-integrated learning; a commitment that has been recognised with a number of local, national and international awards.

• Chapter 1: Narrative Models Across the AgesChapter 2: Semiotics In A Digital WorldChapter 3: Participatory Culture And Transmedia StorytellingChapter 4: The Traditional Narrative And The Collective NarrativeChapter 5: Telling Stories Across Multiple PlatformsChapter 6: Becoming a Story CuratorChapter 7: Storytelling Design And CompositionChapter 8: Storytelling Through Video And ScrollytellingChapter 9: Podcasts For Business StorytellingChapter 10: Brand Storytelling And Reputation ManagementChapter 11: Outrage, Mis- and Disinformation In The Digital WorldChapter 12: Artificial Intelligence, Virtual Reality And The Future Of Storytelling