Smarter Marketer

If you''re an in-house marketer today, the digital world can be a scary place. Butit doesn''t have to be. The basic principles of marketing have not changed. It''sstill all about using the right methods at the right time to reach the right people.In Smarter Marketer, David and James Lawrence provide actionable insights andpowerful tools for in-house marketers challenged with developing effective campaignsthat demonstrate their personal value within the organisation. The 11 Golden Rulesdetailed here will enable you to: Create campaigns that consistently generatequality leads Focus on strategy, messaging, and other foundational marketingelements Move beyond an emphasis on ever-changing tactics Become an indispensabledriver of your company''s growth To succeed as an in-house marketer, you mustdirectly impact the ongoing life of your company. This invaluable volume will helpyou build your campaigns and your career the smarter way.