Unfair Marketing

Your company has an unfair advantage over the competition—and it''s an advantagejust waiting for you to leverage it. It could be proprietary data, or connections toinfluential people. Maybe it''s your standout marketing expert who can run circlesaround other marketing teams in the industry. No matter what your advantage is,you''re not alone in neglecting this superpower. In fact, most companies don''t knowthey have a particular advantage in the market, and if they do know, they don''t knowhow to use it. In Unfair Marketing, David Rodnitzky provides you with acomprehensive guide to help you identify and apply all your unfair advantages.Combining insight from more than twenty years of experience with the stories ofcompanies that successfully leveraged their superpower, David shows you how to takeyour business from good to exceptional by using the assets you already have.