Advanced Marketing Research

Häftad, Engelska, 1994

383 kr

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Beskrivning

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Produktinformation

Utgivningsdatum:1994-06-03
Mått:174 x 246 x 24 mm
Vikt:737 g
Format:Häftad
Språk:Engelska
Antal sidor:432
Förlag:John Wiley & Sons Inc
ISBN:9781557865496

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Richard P. Bagozzi is the Dwight F. Benton Professor of Behavioral Science in Management and Professor of Marketing at the School of Business Administration, the University of Michigan, USA.

Recensioner i media

"Summaries of the most sophisticated research techniques." Book News

Innehållsförteckning

List of Figures viiList of Tables ixList of Contributors xiiAcknowledgments xivIntroduction xv1 Advanced Topics in Structural Equation Models 12 Partial Least Squares 523 Multivariate Statistical Models for Categorical Data 794 The CHAID Approach to Segmentation Modeling: CHI-squared Automatic Interaction Detection 1185 Cluster Analysis in Marketing Research 1606 Latent Class Multidimensional Scaling: A Review of Recent Developments in the Marketing and Psychometric Literature 1907 Conjoint Analysis 2238 Multiple Correspondence Analysis 2609 Latent Structure and Other Mixture Modles in Marketing: An Integrative Survey and Overview 29510 A Review of Recent Developments in Latent Class Regression Modles 352Index 389