WILLIAM M. WATKINS has spent a number of years as Manager of Licensing for Union Carbide where he was heavily involved in the management and marketing of a broad array of technological assets. He has been active in the Service Corps of Retired Executives, providing consulting to small businesses. He has served on the business faculty at West Virginia State College and is the author of Business Aspects of Technology Transfer (1990).

• Preface Introduction Technology Asset Management The Technology-Driven Enterprise Technology Evaluation Protecting Technological Assets Technology Acquisition Technology Development Outsourcing Technology Management Cultural Aspects of Technology Management Strategic Options Technology Utilization Technology as a Manufacturing Base Technology as a Product Technology as a Trading Chip Negotiating the Technology Deal The Global Option Technology Management Pitfalls Putting it All Together Bibliography Index

WILLIAM M. WATKINS has spent a number of years as Manager of Licensing for Union Carbide where he was heavily involved in the management and marketing of a broad array of technological assets. He has been active in the Service Corps of Retired Executives, providing consulting to small businesses. He has served on the business faculty at West Virginia State College and is the author of Business Aspects of Technology Transfer (1990).

• Preface Introduction Technology Asset Management The Technology-Driven Enterprise Technology Evaluation Protecting Technological Assets Technology Acquisition Technology Development Outsourcing Technology Management Cultural Aspects of Technology Management Strategic Options Technology Utilization Technology as a Manufacturing Base Technology as a Product Technology as a Trading Chip Negotiating the Technology Deal The Global Option Technology Management Pitfalls Putting it All Together Bibliography Index