Chinese Economic Transition and International Marketing Strategy

Inbunden, Engelska, 2003

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Beskrivning

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Produktinformation

Utgivningsdatum:2003-03-30
Mått:161 x 240 x 23 mm
Vikt:693 g
Format:Inbunden
Språk:Engelska
Antal sidor:352
Förlag:Bloomsbury Publishing Plc
ISBN:9781567205879

Utforska kategorier

Nationalekonomi inom Ekonomi och Ledarskap

Mer om författaren

ILAN ALON is Associate Professor of International Business at Crummer Graduate School of Business, Rollins College, in Winter Park, Florida.

Innehållsförteckning

Forward by Shaomin LiIntroduction by Ilan AlonInternational Marketing in ChinaInternational Market Entry into China by David ReidPerformance of Market Followers in the International Market: The Case of China by Yigang Pan and Shaomin LiA Comparison of Popular Chinese and U.S. Home Pages by Wenyong Zhao, et al.Chinese E-Business Strategy: The Case of Haier by Peter Ping Li and Tung-lung ChangMarket Research Issues in China: The Pharmaceutical Industry by Phil Stern, Sue Bridgewater, and Wang BoThe Development of Domestic Brands in China by Michael T. Ewing, et al.Examining the Market Strategies Employed by Chinese Sales Letters by Yunxia ZhuDevelopment and Competition in Selected IndustriesUpgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park by Mei Qi, Yanyu Zhao, and Peter EnderwickThe New Jewelry: Cell Phones in China by David ReidPC Industry in China: Evolution and Competitive Dynamics by Alev M. EfendiogluMarketing Wine in China by Michael Beverland, Philip Bretherton, and Peter CarswellMarketing Strategy in the Chinese Cosmetics Industry by Patricia M. Anderson and Xiaohong HeThe Development of the Hotel Sector in China by Ray Pine and Ping-Shu QiThe New Frontiers of the Chinese Car Industry by Tom Dennelly, K. Mellahi, and Janet TallyAirline Industry in China: Evolution and Competitive Dynamics by Alev M. EfendiogluThe Competitive Nature of the Chinese Textile and Apparel Industry by Doren Chadee and Gerry JingState-Owned and Collective EnterprisesLeadership and Alienation in State-Owned Enterprises and International Joint Ventures in China by Moshe Banai and Jason HuSocialization of Chinese Employees in Chinese and Multinational Organizations by Cheryln Skromme Granrose and Paula D. HarvestonA Supply Chain and Organizational Approach to Chinese State-Owned Enterprise Performance by Richard Germain and Xiaohua LinChinese Township and Village Enterprises in Transition by David PollardSome Final Reflections on Economic Transition and International Marketing Activities in China by Ilan Alon