Arie de Geus worked for Royal Dutch/Shell for thirty-eight years and is widely credited with originating the concept of the learning organization. Since his retirement, he has advised many government and private institutions and has lectured throughout the world.

• Foreword, Peter M. Senge Acknowledgements Prologue: The Lifespan of a Company Section I: Learning 1. The Shift from Capitalism to a Knowledge Society 2. The Memory of the Future 3. Tools for Foresight 4. Decision Making as a Learning Activity Persona (Identity) 5. Only Living Beings Learn 6. Managing for Profit or for Longevity: Is there a Choice? Section II: Ecology 7. Flocking 8. The Tolerant Company 9. The Corporate Immune System Section III: Evolution 10. Conservation in Financing 11. Power: Nobody Should Have Too Much Epilogue: The Company of the Future

Arie de Geus worked for Royal Dutch/Shell for thirty-eight years and is widely credited with originating the concept of the learning organization. Since his retirement, he has advised many government and private institutions and has lectured throughout the world.

• Foreword, Peter M. Senge Acknowledgements Prologue: The Lifespan of a Company Section I: Learning 1. The Shift from Capitalism to a Knowledge Society 2. The Memory of the Future 3. Tools for Foresight 4. Decision Making as a Learning Activity Persona (Identity) 5. Only Living Beings Learn 6. Managing for Profit or for Longevity: Is there a Choice? Section II: Ecology 7. Flocking 8. The Tolerant Company 9. The Corporate Immune System Section III: Evolution 10. Conservation in Financing 11. Power: Nobody Should Have Too Much Epilogue: The Company of the Future

Arie de Geus worked for Royal Dutch/Shell for thirty-eight years and is widely credited with originating the concept of the learning organization. Since his retirement, he has advised many government and private institutions and has lectured throughout the world.

• Foreword, Peter M. Senge Acknowledgements Prologue: The Lifespan of a Company Section I: Learning 1. The Shift from Capitalism to a Knowledge Society 2. The Memory of the Future 3. Tools for Foresight 4. Decision Making as a Learning Activity Persona (Identity) 5. Only Living Beings Learn 6. Managing for Profit or for Longevity: Is there a Choice? Section II: Ecology 7. Flocking 8. The Tolerant Company 9. The Corporate Immune System Section III: Evolution 10. Conservation in Financing 11. Power: Nobody Should Have Too Much Epilogue: The Company of the Future