Gary Hamel is a founder and chairman of Strategos, and Visiting Professor of Strategic and International Management at the London Business School. He is the co-author of the international bestseller, Competing for the Future.

• Preface I Facing Up to the Revolution 1 The End of Progress* 2 Rising Expectations, Diminishing Returns* II Finding the Revolution 3 Business Concept Innovation* 4 Be Your Own Seer* III Igniting the Revolution 5 Corporate Rebels 6 Go Ahead! Revolt! IV Sustaining the Revolution 7 Gray-Haired Revolutionaries* 8 Design Rules for Innovation* 9 The New Innovation Solution* Notes Bibliography Index About the Author *2nd Edition Changes: Examples on UPS and Semex have replaced Enron and Cisco Chapters 1-3 are heavily revised Chapters 7 and 8 are almost entirely new Chapters 4 and 9 are revised, though to a lesser extent than 1 and 3

Gary Hamel is a founder and chairman of Strategos, and Visiting Professor of Strategic and International Management at the London Business School. He is the co-author of the international bestseller, Competing for the Future.

• Preface I Facing Up to the Revolution 1 The End of Progress* 2 Rising Expectations, Diminishing Returns* II Finding the Revolution 3 Business Concept Innovation* 4 Be Your Own Seer* III Igniting the Revolution 5 Corporate Rebels 6 Go Ahead! Revolt! IV Sustaining the Revolution 7 Gray-Haired Revolutionaries* 8 Design Rules for Innovation* 9 The New Innovation Solution* Notes Bibliography Index About the Author *2nd Edition Changes: Examples on UPS and Semex have replaced Enron and Cisco Chapters 1-3 are heavily revised Chapters 7 and 8 are almost entirely new Chapters 4 and 9 are revised, though to a lesser extent than 1 and 3

Gary Hamel is a founder and chairman of Strategos, and Visiting Professor of Strategic and International Management at the London Business School. He is the co-author of the international bestseller, Competing for the Future.

• Preface I Facing Up to the Revolution 1 The End of Progress* 2 Rising Expectations, Diminishing Returns* II Finding the Revolution 3 Business Concept Innovation* 4 Be Your Own Seer* III Igniting the Revolution 5 Corporate Rebels 6 Go Ahead! Revolt! IV Sustaining the Revolution 7 Gray-Haired Revolutionaries* 8 Design Rules for Innovation* 9 The New Innovation Solution* Notes Bibliography Index About the Author *2nd Edition Changes: Examples on UPS and Semex have replaced Enron and Cisco Chapters 1-3 are heavily revised Chapters 7 and 8 are almost entirely new Chapters 4 and 9 are revised, though to a lesser extent than 1 and 3