Plunkett's Advertising & Branding Industry Almanac 2010

Jack W. Plunkett is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. Plunkett Research provides analysis, statistics and other vital data on all major industry sectors, from InfoTech to Retailing to Banking and Nanotechnology. Plunkett's client list includes 10,000 leading corporations, universities and government agencies worldwide. Plunkett's research products are distributed electronically through subscriptions to its website and around the globe by major booksellers and news distributors, including Bloomberg and ThomsonReuters.Jack Plunkett is the author of numerous books, including The Next Boom: What you absolutely, positively have to know about the world between now and 2025. This book won a 2011 gold medal in the Business Book Awards competition sponsored by Axiom and INC Magazine. Plunkett is frequently interviewed as an expert source by publications such as Time magazine, The Wall Street Journal, The New York Times and Investor's Business Daily, media outlets such as NPR's Marketplace, ABC, and CBS Marketwatch, as well as local and regional newspapers and national columnists. Plunkett received an Academic Book of the Year Award for his Plunkett’s Health Care Industry Almanac, and he was a regional finalist in the Entrepreneur of the Year Awards sponsored by Ernst & Young.

"This new guide broadly covers data and areas of interest ranging from branding strategy and trends to emerging technology...reliable, authoritative resource." "This source can provide a first stop for major research projects, or it can provide statistics and directory information for one-stop research use." American Reference Books Annual

• PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2010 CONTENTS A Short Advertising & Branding Industry Glossary xi Introduction 1 How To Use This Book 3 Chapter 1: Major Trends Affecting the Advertising & Branding Industry 7 1) Introduction to the Advertising and Branding Industry 7 2) Media Consolidation and Globalization 11 3) Online Advertising Becomes Targeted, Nears 14% of Total U.S. Advertising Market 12 4) Google Dominates Online Video Advertising 14 5) Last Mile Challenges Tumble; Mass Broadband Markets Emerge 14 6) Television Attempts to Evolve to Face New Challenges 15 7) DVR Market Evolves/Time-Shifting Hurts Advertisers 17 8) TV Over IP-TV Networks, Cable Companies and Web Sites Converge 18 9) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 19 10) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated 20 11) Newspapers and Magazines Face Difficult Times 21 12) Billboards Go Digital 23 13) GPS and Location Based Services (LBS) Enhance Cellphone Subscriptions 23 14) Mobile Coupons Become a Reality 24 15) Alternative Media Sometimes Work Wonders/Viral Marketing Grows 25 16) Private Label Brands Boom 26 17) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 26 18) Hispanic Market Gets Growing Advertising and Marketing Focus 27 19) Ad Market in China Booms 28 Chapter 2: Advertising Industry Statistics 29 Advertising & Branding Industry Overview 30 Worldwide Media Supplier Core Advertising Revenues: 2000-2015 31 Media Supplier Advertising Revenues Forecast, U.S.: 2009-2011 32 Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2008 33 Annual U.S. Newspaper Advertising Expenditures: 1990-2009 34 Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2008 35 U.S. Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2009 36 Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2008-2009 37 Top 50 Magazine Advertisers, U.S., by Rate Card Reported Spending: 2009 39 Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2005-2008 40 Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2005-2008 41 Top 10 Global Web Parent Companies, Home & Work: February 2010 42 Top 25 U.S. Web Parent Companies at Home & Work, by Unique Audience & Time Spent: December 2009 43 Compounded Annual Growth Rate for Global Media Supplier Advertising Revenues: 2010-2015 44 Core Media Advertising Revenues, U.S.: 2005 45 Core Media Advertising Revenues, U.S.: 2010 46 Core Media Advertising Revenues, U.S.: 2015 47 Chapter 3: Advertising & Branding Industry Contacts Addresses, Telephone Numbers and Internet Sites 48 Chapter 4: THE ADVERTISING 400: Who They Are and How They Were Chosen 73 Industry List, With Codes 74 Index of Rankings Within Industry Groups 75 (The firms grouped by industry, and ranked by sales and profits) Alphabetical Index 85 Index of U.S. Headquarters Location by State 88 Index of Non-U.S. Headquarters Location by Country 92 Index by Regions of the U.S. Where the Firms Have Locations 93 Index by Firms with International Operations 103 Individual Profiles on each of THE ADVERTISING 400 106 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities 491 Index by Subsidiaries, Brand Names and Affiliations 494