Bruce Macdonald has more than 40 years in the marketing communications business. During these years he held positions and roles including: 4 years as an illustrator and designer in Chicago, 4 years with an American design firm in London, 10 years as an advertising executive and managing director with Young & Rubicam Advertising Agency. In the mid 80's he started his own firm (Congdon Macdonald & Shear, Inc.) in New York. He served as Managing Partner, then CEO of this firm. During the course of his career he and his firm received a number of awards for design work, including 3 CLIOS, 3 Society of illustrator awards and one Edison Award for their work with Pepsi Cola, Nabisco Foods, Bacardi, CBS, Johnson & Johnson, etc. Today he is Chairman Emeritus of that firm, retired and living in Lexington, Virginia. Since 2001 he has been a Adjunct Professor of Business Administration with Williams School for Commerce at Washington & Lee Univ where he teaches advertising and design communication.

So many works on advertising communications are either 'How to' books written by academics who never have done it or 'And then I wrote books' by geezers celebrating their accomplishments. The Bridge is neither. It is both entertaining and enlightening. Anyone who creates or is exposed to advertising, marketing and design will find it a great 'read' -- Walter Bregman ""Former President International Playtex, Former President Norman, Craig and Kummel Advertising, author of ""Spray the Bear - Reminiscences from the Golden Age of Advertising""""

Bruce Macdonald has more than 40 years in the marketing communications business. During these years he held positions and roles including: 4 years as an illustrator and designer in Chicago, 4 years with an American design firm in London, 10 years as an advertising executive and managing director with Young & Rubicam Advertising Agency. In the mid 80's he started his own firm (Congdon Macdonald & Shear, Inc.) in New York. He served as Managing Partner, then CEO of this firm. During the course of his career he and his firm received a number of awards for design work, including 3 CLIOS, 3 Society of illustrator awards and one Edison Award for their work with Pepsi Cola, Nabisco Foods, Bacardi, CBS, Johnson & Johnson, etc. Today he is Chairman Emeritus of that firm, retired and living in Lexington, Virginia. Since 2001 he has been a Adjunct Professor of Business Administration with Williams School for Commerce at Washington & Lee Univ where he teaches advertising and design communication.

So many works on advertising communications are either 'How to' books written by academics who never have done it or 'And then I wrote books' by geezers celebrating their accomplishments. The Bridge is neither. It is both entertaining and enlightening. Anyone who creates or is exposed to advertising, marketing and design will find it a great 'read' -- Walter Bregman ""Former President International Playtex, Former President Norman, Craig and Kummel Advertising, author of ""Spray the Bear - Reminiscences from the Golden Age of Advertising""""