Handbook of Implicit Social Cognition

Bertram Gawronski, PhD, is Professor of Psychology at the University of Texas at Austin. His research investigates the mental underpinnings and behavioral consequences of spontaneous and deliberate evaluations of objects, individuals, groups, and social issues. Dr. Gawronski's work has been recognized with honors including the Theoretical Innovation Prize from SPSP, the Career Trajectory Award from SESP, the Early Career Award from the International Social Cognition Network, the Early Researcher Award from the Ministry of Research and Innovation of Ontario, and the Charlotte-and-Karl-Bühler Award from the German Psychological Society. He is a fellow of APS, SESP, and SPSP.B. Keith Payne, PhD, is Associate Professor in the Department of Psychology at the University of North Carolina at Chapel Hill. His research is concerned with the development of innovative approaches for studying automatic and controlled processes underpinning social behavior. Dr. Payne is a recipient of the Early Career Award from the International Social Cognition Network and the SAGE Young Scholars Award from the Foundation for Social and Personality Psychology and Sage Publications. He was profiled as a “Rising Star†in psychology in the Association for Psychological Science Observerand was cited by the Observer as one of the Top Ten most highly cited Social/Personality Psychologists at the Assistant Professor rank in the United States. Â

Research into implicit social cognition keeps growing at a rapid rate. This authoritative handbook takes stock of where we are and offers perspectives on where we might go. In 29 chapters, a stellar group of contributors identify the conceptual foundations of implicit social cognition, provide practical advice on the use of implicit measures, and review what has been learned from them in a broad range of areas, from attitude and personality research to health psychology, politics, and consumer behavior. This handbook will be an invaluable resource for years to come and required reading in many graduate courses.--Norbert Schwarz, PhD, Charles Horton Cooley Collegiate Professor of Psychology, University of Michigan For many years, psychologists and laypersons have been fascinated by the idea that people are unaware of many mental processes that drive their social behavior. This volume presents a comprehensive review of cutting-edge research on what these mental processes are, whether they can be accurately measured, and how they affect human relations. Cumulatively, the chapters in this book shed new light on the old question of whether people know more about themselves than they can or want to tell.--Yaacov Trope, PhD, Department of Psychology, New York University - Successfully provides a selective yet comprehensive overview of seminal findings, theoretical developments, emerging themes, current and new directions, applications, and unresolved issues of social cognition research. The authors not only provide lucid, scholarly, detailed discussions, but also reveal and revel in enhanced communication among subdisciplines within and outside psychology....The Handbook of Implicit Social Cognition deserves a careful reading and rereading and a special place on the bookshelf of anyone serious about empirically exploring this topic. It would be a useful resource in an advanced undergraduate or graduate social cognition research course. --PsycCRITIQUES, 5/21/2010ƒƒ A primary strength of this volume is the way in which seemingly different areas of research have been organized into five distinct sections, each of which builds upon the previous sections to provide a comprehensive understanding of implicit social cognition: (1) the basic information needed to understand implicit social cognition research, (2) detailed descriptions of relevant methods and procedures, (3) cross-cutting perspectives, (4) domain-specific perspectives, and (5) practical applications....That such a comprehensive and cross-cutting review can be generated from such contemporary research is an indicator of the breadth and depth of implicit social cognition research. It is a valuable strength of this book that many chapters provide a strong focus on empirical methods as well as exciting avenues for future research. Even the novice researcher may benefit from the practical guides to implicit theory and measurement. This book would be especially interesting and useful for active researchers across a variety of domains who are interested in understanding how implicit processes can influence human behavior. --Canadian Psychology, 8/3/2011

• 1. A History of Implicit Social Cognition: Where Is It Coming From? Where Is It Now? Where Is It Going?, B. Keith Payne and BertramGawronskiI. Basics 2. In Search of a Measure That Qualifies as Implicit: Recommendations Based on a Decompositional View of Automaticity, Agnes Moors, Adriaan Spruyt, and Jan De Houwer 3. Models of Implicit and Explicit Mental Representation, Don Carlston 4. Building Blocks of Social Behavior: Reflective and Impulsive Processes, Roland Deutsch and Fritz Strack 5. Implicit Social Cognition: Insights from Social Neuroscience, Tiffany A. ItoII. Methods and Procedures 6. A Practical Guide to Sequential Priming and Related Tasks, Dirk Wentura and Juliane Degner 7. A Practical Guide to Implicit Association Tests and Related Tasks, Sara Teige-Mocigemba, Karl Christoph Klauer, and Jeffrey W. Sherman 8. A Practical Guide to Paper-and-Pencil Implicit Measures of Attitudes, Denise Sekaquaptewa, Patrick Vargas, and William von Hippel 9. Mathematical Modeling of Implicit Social Cognition: The Machine in the Ghost, Jeffrey W. Sherman, Karl Christoph Klauer, and Thomas J. Allen 10. Implicit Measures: Similarities and Differences, Jan De Houwer and Agnes MoorsIII. Cross-Cutting Perspectives 11. Consciousness, Introspection, and the Adaptive Unconscious, Wilhelm Hofmann and Timothy D. Wilson 12. Formation, Change, and Contextualization of Mental Associations: Determinants and Principles of Variations in Implicit Measures, Bertram Gawronski and Rajees Sritharan 13. The Development of Implicit Social Cognition, Kristina R. Olson and Yarrow Dunham 14. Prediction of Behavior, Marco Perugini, Juliette Richetin, and Cristina Zogmaister 15. Automatic Aspects of Judgment and Decision Making, Galen V. Bodenhausen and Andrew R. Todd 16. Consistency and Inconsistency in Implicit Social Cognition: The Case of Implicit and Explicit Measures of Attitudes, Robert J. Rydell and Allen R. McConnell 17. What is Implicit about Goal Pursuit?, Melissa J. Ferguson and Shanette C. PorterIV. Domain-Specific Perspectives 18. Attitude Structure and Change: Implications for Implicit Measures, Richard E. Petty and Pablo Briñol 19. Implicit Intergroup Bias: Cognitive, Affective, and Motivational Underpinnings, David M. Amodio and Saaid A. Mendoza 20. Racial Bias and Stereotyping: Interpersonal Processes, Sophie Trawalter and Jenessa R. Shapiro 21. Two Faces of Self-Esteem: Implicit and Explicit Forms of Self-Esteem, Virgil Zeigler-Hill and Christian H. Jordan 22. The Self-Concept: New Insights from Implicit Measurement Procedures, Konrad Schnabel and Jens B. Asendorpf 23. Measuring Implicit Processes in Close Relationships, Mark W. Baldwin, John E. Lydon, M. Joy McClure, and Sara Etchison<