Understanding the Interactive Digital Media Marketplace

Frameworks, Platforms, Communities and Issues

Inbunden, Engelska, 2011

2 485 kr

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Beskrivning

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.