Rick Frishman is founder of Planned Television Arts and coauthor of ""Guerilla Publicity, Networking Magic,"" and the Author 101 series.Jill Lublin is an international speaker and CEO of the strategic consulting firm Promising Promotion. She has twenty years' experience working with ABC, NBC, CBS, and other national media, and is coauthor of the national bestsellers ""Guerrilla Publicity"" and ""Networking Magic"".

""This is a wonderful book --- informative and intriguing. Networking Magic will change your life."" -- John Gray, Ph.D., Men Are from Mars, Women Are from Venus""Networking will change your life… and this book will get you started!"" - Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive

• Introduction1. What is Networking?2. The Boardroom Dinners3. Building Your Network4. Identifying Your Targets5. Positioning Yourself6. Your Networking Toolkit7. Approaching Targets8. Organized Networking Groups9. Evaluating Networking and Events10. Following up11. Mining the Internet12. Survey Says—Dos13. Survey Says—Don’ts14. Special Tactics15. Summing UpReference MaterialsIndex