Orlando R. Kelm, PhD, is an associate professor of Hispanic linguistics at the University of Texas at Austin, where he teaches courses in Portuguese and Spanish, focusing mainly on business language and the cultural aspects of international business communication. He also serves as the Director of the UT Portuguese Language Flagship. His research and publications center on the cultural aspects of international business and pedagogical applications of innovative technologies in language learning, focusing mainly on Latin America and Brazil. Together with coauthor David A. Victor, he published the first volume in this series, The Seven Keys To Communicating in Brazil: An Intercultural Approach (Georgetown University Press, 2016). With coauthors David A. Victor and Haru Yamada, he published the second volume in this series, The Seven Keys To Communicating in Japan: An Intercultural Approach (Georgetown University Press, 2017).Olivia Hernandez-Pozas is associate professor at Tecnologico de Monterrey in Monterrey, Mexico, and author of works in International Business, Cultural Intelligence, and Management Education. She teaches classes of Negotiation and Intercultural communication. She is also member of the National Research System of Mexico. She is certified as advanced cultural intelligence facilitator by the Cultural Intelligence Center. She is member of the Academy of Management, and has served as member of the board, of its Management Education and Development Division.David A. Victor, PhD, is a tenured professor of management and international business at Eastern Michigan University, as well as a consultant, author, and editor. He teaches courses on managing world business communication, international management, and international business and offers a series of seminars on doing business in various countries, including Brazil. As a consultant, he has run training programs and coached the leaders of more than 200 companies and organizations, ranging from global 500 companies to governments and nongovernmental organizations. He is also Editor-in-Chief of the Global Advances in Business Communication Journal. Among his many publications is the groundbreaking International Business Communication (HarperCollins, 1992), which introduced the LESCANT Model used as the framework for this book.

The authors deliver an immediately useful tool to those seeking to teach and learn intercultural skills.

• Introduction1. The Spanish Language:A Beautiful Mixture That Defines Mexico2. The Mexican Environment:A Cornucopia3. Mexican Social Organization:Mestizaje, Mosaic, or Melting Pot?4. Mexican Contexting:The Hidden Wisdom of the Proverb5. The Mexican Authority Conception:Power Is Always Personalized6. Mexican Nonverbal Communication:Colorful, Bold, and Making a Statement!7. The Mexican Temporal Conception:All Our Pasts Are Our Present8. Case Study:When Being Bicultural Is More than Being BilingualNotesIndexAbout the Authors

Orlando R. Kelm, PhD, is an associate professor of Hispanic linguistics at the University of Texas at Austin, where he teaches courses in Portuguese and Spanish, focusing mainly on business language and the cultural aspects of international business communication. He also serves as the Director of the UT Portuguese Language Flagship. His research and publications center on the cultural aspects of international business and pedagogical applications of innovative technologies in language learning, focusing mainly on Latin America and Brazil. Together with coauthor David A. Victor, he published the first volume in this series, The Seven Keys To Communicating in Brazil: An Intercultural Approach (Georgetown University Press, 2016). With coauthors David A. Victor and Haru Yamada, he published the second volume in this series, The Seven Keys To Communicating in Japan: An Intercultural Approach (Georgetown University Press, 2017).Olivia Hernandez-Pozas is associate professor at Tecnologico de Monterrey in Monterrey, Mexico, and author of works in International Business, Cultural Intelligence, and Management Education. She teaches classes of Negotiation and Intercultural communication. She is also member of the National Research System of Mexico. She is certified as advanced cultural intelligence facilitator by the Cultural Intelligence Center. She is member of the Academy of Management, and has served as member of the board, of its Management Education and Development Division.David A. Victor, PhD, is a tenured professor of management and international business at Eastern Michigan University, as well as a consultant, author, and editor. He teaches courses on managing world business communication, international management, and international business and offers a series of seminars on doing business in various countries, including Brazil. As a consultant, he has run training programs and coached the leaders of more than 200 companies and organizations, ranging from global 500 companies to governments and nongovernmental organizations. He is also Editor-in-Chief of the Global Advances in Business Communication Journal. Among his many publications is the groundbreaking International Business Communication (HarperCollins, 1992), which introduced the LESCANT Model used as the framework for this book.

The authors deliver an immediately useful tool to those seeking to teach and learn intercultural skills.

• Introduction1. The Spanish Language:A Beautiful Mixture That Defines Mexico2. The Mexican Environment:A Cornucopia3. Mexican Social Organization:Mestizaje, Mosaic, or Melting Pot?4. Mexican Contexting:The Hidden Wisdom of the Proverb5. The Mexican Authority Conception:Power Is Always Personalized6. Mexican Nonverbal Communication:Colorful, Bold, and Making a Statement!7. The Mexican Temporal Conception:All Our Pasts Are Our Present8. Case Study:When Being Bicultural Is More than Being BilingualNotesIndexAbout the Authors

Orlando R. Kelm, PhD, is an associate professor of Hispanic linguistics at the University of Texas at Austin, where he teaches courses in Portuguese and Spanish, focusing mainly on business language and the cultural aspects of international business communication. He also serves as the Director of the UT Portuguese Language Flagship. His research and publications center on the cultural aspects of international business and pedagogical applications of innovative technologies in language learning, focusing mainly on Latin America and Brazil. Together with coauthor David A. Victor, he published the first volume in this series, The Seven Keys To Communicating in Brazil: An Intercultural Approach (Georgetown University Press, 2016). With coauthors David A. Victor and Haru Yamada, he published the second volume in this series, The Seven Keys To Communicating in Japan: An Intercultural Approach (Georgetown University Press, 2017).Olivia Hernandez-Pozas is associate professor at Tecnologico de Monterrey in Monterrey, Mexico, and author of works in International Business, Cultural Intelligence, and Management Education. She teaches classes of Negotiation and Intercultural communication. She is also member of the National Research System of Mexico. She is certified as advanced cultural intelligence facilitator by the Cultural Intelligence Center. She is member of the Academy of Management, and has served as member of the board, of its Management Education and Development Division.David A. Victor, PhD, is a tenured professor of management and international business at Eastern Michigan University, as well as a consultant, author, and editor. He teaches courses on managing world business communication, international management, and international business and offers a series of seminars on doing business in various countries, including Brazil. As a consultant, he has run training programs and coached the leaders of more than 200 companies and organizations, ranging from global 500 companies to governments and nongovernmental organizations. He is also Editor-in-Chief of the Global Advances in Business Communication Journal. Among his many publications is the groundbreaking International Business Communication (HarperCollins, 1992), which introduced the LESCANT Model used as the framework for this book.

The authors deliver an immediately useful tool to those seeking to teach and learn intercultural skills.

• Introduction1. The Spanish Language:A Beautiful Mixture That Defines Mexico2. The Mexican Environment:A Cornucopia3. Mexican Social Organization:Mestizaje, Mosaic, or Melting Pot?4. Mexican Contexting:The Hidden Wisdom of the Proverb5. The Mexican Authority Conception:Power Is Always Personalized6. Mexican Nonverbal Communication:Colorful, Bold, and Making a Statement!7. The Mexican Temporal Conception:All Our Pasts Are Our Present8. Case Study:When Being Bicultural Is More than Being BilingualNotesIndexAbout the Authors