Is it possible to write a nonfiction book that changes minds or even changes the world?

The Tipping Point by Malcolm Gladwell sold 1.7 million copies in its first year of release, and today remains a perennial bestseller.

What made it go viral? 

What made it stick? 

On the 20th anniversary of The Tipping Point’s publication, two Story Grid editors decided to dissect Gladwell’s masterwork to find out what made it a cultural touchstone.

Leslie Watts and Shelley Sperry analyze the macro structure of the book and each individual scene to understand how Gladwell uses scientific evidence, charming anecdotes, and compelling characters to bring complex ideas to life. The breakdown of each scene reveals the essential questions Gladwell asks and answers and . . . . 

This Story Grid Masterwork Guide is a unique tool—a deep dive into the mind of a master storyteller designed to give you the tools and confidence to set off on an intellectual adventure and write a book that will transform your readers and stay on bookstore shelves for years to come.  

Is it possible to write a nonfiction book that changes minds or even changes the world?

The Tipping Point by Malcolm Gladwell sold 1.7 million copies in its first year of release, and today remains a perennial bestseller.

What made it go viral? 

What made it stick? 

On the 20th anniversary of The Tipping Point’s publication, two Story Grid editors decided to dissect Gladwell’s masterwork to find out what made it a cultural touchstone.

Leslie Watts and Shelley Sperry analyze the macro structure of the book and each individual scene to understand how Gladwell uses scientific evidence, charming anecdotes, and compelling characters to bring complex ideas to life. The breakdown of each scene reveals the essential questions Gladwell asks and answers and . . . . 

This Story Grid Masterwork Guide is a unique tool—a deep dive into the mind of a master storyteller designed to give you the tools and confidence to set off on an intellectual adventure and write a book that will transform your readers and stay on bookstore shelves for years to come.