Hotel Marketing Strategies in Digital Era (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
362
Utgivningsdatum
2020-12-15
Förlag
Lulu.com
Medarbetare
Bawono, Suryaning
Illustrationer
Color illustrations
Dimensioner
279 x 216 x 19 mm
Vikt
840 g
Antal komponenter
1
Komponenter
1412:Standard Color 8.5 x 11 in or 280 x 216 mm Perfect Bound on White w/Matte Lam
ISBN
9781716329258

Hotel Marketing Strategies in Digital Era

The Secret Of Improving Hotel Marketing Performance in the Tourism Industry

av Murniati Murniati, Suryaning Bawono
Häftad,  Engelska, 2020-12-15
1150
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This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses
1. Marketing Mix Theory and Practice
2. Segmentation, Targeting, and Positioning
3. Theory and Practice of Consumer Behavior
4. New Product Development
5. Modern Marketing Channels
6. Hotel Vs. Online Travel Agency
7. Optimizing Hotel Website Performance
8. Search Engine Optimization for Hotel Websites
9. Electronic Mail Marketing
10. Competitive Strategy & Alliances
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Murniati Murniati, Suryaning Bawono

Innehållsförteckning

Marketing Mix Theory and Practice, Segmentation, Targeting, and Positioning, Theory and Practice of Consumer Behavior, New Product Development, Modern Marketing Channels, Hotel Vs. Online Travel Agency, Optimizing Hotel Website Performance, Search Engine Optimization for Hotel Websites, Electronic Mail Marketing, Competitive Strategy & Alliances

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