50 Management Ideas You Really Need to Know

AvEdward Russell-Walling

Häftad, Engelska, 2012

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Beskrivning

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

Produktinformation

Utgivningsdatum:2012-08-02
Mått:134 x 214 x 20 mm
Vikt:260 g
Format:Häftad
Språk:Engelska
Serie:50 Ideas You Really Need to Know series
Antal sidor:240
Förlag:Quercus Publishing
ISBN:9781780875835

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap

Mer om författaren

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.

Innehållsförteckning

Introduction. Adhocracy. Balanced scorecard. Benchmarking. Blue ocean strategy. Boston matrix. BPR. Brand. Channel management. Core competence. Corporate governance. Corporate social responsibility. Corporate strategy. Costs of complexity. Customer relationship management. Decentralization. Diversification. The 80:20 principle. Empowerment. Entrepreneurship. Experience curve. The five forces of competition. The four Ps of marketing. Globalization. Innovation. Japanese management. The knowledge economy. Leadership. Lean manufacturing. The learning organization. The long tail. Loyalty. Management by objectives. Market segmentation. Mergers and acquisitions. Organizational excellence. Outsourcing . Project management. Scientific management. Six Sigma. Stakeholders. Strategic alliances. Supply chain management. Systems thinking. Theories X & Y (and Theory Z). Tipping point. Total quality management. Value chain. War and strategy. Web 2.0. What business are you really in? Biographical Notes. Glossary. Index.