From gift shop designs for the holiday village in north Wales, Portmeirion pottery evolved to a global business, thanks in large part to the design flair of Susan Williams-Ellis. She captured the spirit of the kitchens and dining rooms of the 1960s and ''70s with bold new shapes and designs that could be both modern and traditional. ''Botanic Garden'', introduced in 1972, used old flower prints with contemporary shapes and high quality manufacture, and has remained in production for 40 years. In the 21st century the company has moved vigorously forwards with a new generation of designers and a marketplace in over 50 countries.

From gift shop designs for the holiday village in north Wales, Portmeirion pottery evolved to a global business, thanks in large part to the design flair of Susan Williams-Ellis. She captured the spirit of the kitchens and dining rooms of the 1960s and ''70s with bold new shapes and designs that could be both modern and traditional. ''Botanic Garden'', introduced in 1972, used old flower prints with contemporary shapes and high quality manufacture, and has remained in production for 40 years. In the 21st century the company has moved vigorously forwards with a new generation of designers and a marketplace in over 50 countries.