Mateja Durovic is Assistant Professor at the School of Law of the City University of Hong Kong.

This book would be a valuable addition to the library of academics as well as practitioners active in the area of European consumer law and European private law.

• 1. Introduction Setting the Scene Structure of the Book Two Branches of EU Consumer Law Europeanisation of the Law on Unfair Commercial Practices The Regulatory Framework of the UCPD The Maximum Harmonisation Character of the Directive 3The Notion of Commercial Practice Europeanisation of Contract Law The Role of Article 3(2) UCPD2. The Average Consumer Introduction: Which Consumer is Protected by EU Law?The Protected Consumer Under the UCPD Two Definitions of Consumer The Average Consumer Between the Two Goals of the UCPD Three Components of the Defi nition of an Average Consumer The Interpretation of the Average Consumer Under the UCPD The Distinction Between the Average Consumer and Vulnerable Consumer The Protected Consumer Under Consumer Contract Law Lack of a Clear Standard of the Protected Consumer The Need for a Standard of the Consumer EU Primary Law and the Notion of the Consumer EU Primary Law and the Understanding of the Consumer EU Secondary Law and the Standard of the Consumer The Analysis of Post-UCPD Secondary Law on Consumer Protection 3. The Duty to Trade Fairly Introduction: General Duty to Trade Fairly in EU Consumer Law Duty to Trade Fairly Under Directive 2005/29/EC The Defi nition of the General Clause The Purpose of the General Clause and its FunctionsThe Two Limbs of the General ClauseThe Requirements of Professional Diligence Requirements of Good Faith and Honest Market Practice The Scope of Application of the Duty to Trade Fairly Material Distortion of a Consumer’s Economic Behaviour The Duty to Trade Fairly in Consumer Contract Law The Impact of the Duty to Trade Fairly in Contract Law Commercial Practices and Contract Good Faith and the National Legal Traditions of Member States Good Faith in European Contract Law The Meaning of Good Faith Under the UCPD The Horizontal Effects of the Duty to Trade Fairly on Consumer Contracts The Signifi cance of the Judgment in Perenicová The Meaning of the Duty to Trade Fairly in Consumer Contract Law 4. The Duty of Information Introduction: A Universal European Duty of Information The Duty of Information Under the UCPD The Three Small General Clauses of the Directive Introduction of the General Duty of Information Materiality of Information Transactional Decision The Context in which Information is Provided Duty of Information in Consumer Contract Law The Paradigm of the Informed ConsumerTwo Rationales for the Duty of Information Duty of Information in National Contract Law Duty of Information in European Contract Law Information Requirements in Contract Law after the UCPD The Invitation to Purchase 5. Remedies Introduction: Remedies and Enforcement in EU Consumer Law Remedies and Enforcement Under Directive 2005/29/EC General Approach towards Enforcement by the UCPD Collective Enforcement Individual Enforcement Impact on Existing Contract Law Remedies Adoption of New Contract Law Remedies Remedies Under Consumer Contract Law Contract Law Remedies of European Contract Law Directive 93/13/EEC on Unfair Contract Terms Directive 2011/83/EU on Consumer Rights Directive 1999/44/EC on Consumer Sales and Associated Guarantees 6. Conclusions The Main Concluding Observations The Average Consumer The Duty to Trade Fairly The Duty of Information Remedies Europeanisation of Contract Law Through the UCPD Impact on Contract Law Concepts The Refi ned Means of Impact The Signifi cance of Innovative Legal Terminology Summation of the Book