This issue features some of the smartest thinking in the world as it relates to the innovation-creating potential of a stakeholder view of the firm. It’s a changing world out there, and we hope this issue provides a sense that it’s time to seize this moment. Corporate citizenship is entering a new phase. We are seeing a coming together of a shareholder view of the firm and a stakeholder view of the firm. We are seeing a shift from stakeholder engagement as defensive and risk-reducing, to creative and innovation-producing — what we call 'generativity'.
