To Innovate or Not to Innovate: A blueprint for the law firm of the future

AvDarryl Cooke

Häftad, Engelska, 2019

967 kr

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Beskrivning

Innovation should be at the heart of the strategy of every law firm. It drives the competitive advantage that a law firms needs not just to set itself apart from its competition but also to survive. The purpose of strategy is to understand and cope with competition. Innovation and creativity are core to that strategy. Competitive advantage impacts your bottom line. It answers your clients' key questions of ‘Why should I do business with you?’ ‘What are you offering that no one else does?' Innovation is key to answering these questions. This book will show you how to reinvent yourself to create a culture that encourages and spawns innovation at every level, both on the micro and macro levels. It leads you through the creation of the infrastructure that is necessary to encourage creativity and that is unique to law firms as well as setting out the creative process to produce new thinking. It deals with leadership, handling change, communication, culture, teamwork and accountability that will lead to real and necessary innovation. The author, Darryl Cooke, is co-founder of gunnercooke, one of the UK's fastest-growing challenger law firms.

Produktinformation

Utgivningsdatum:2019-06-18
Mått:140 x 210 x 16 mm
Vikt:400 g
Format:Häftad
Språk:Engelska
Antal sidor:190
Förlag:Globe Law and Business Ltd
ISBN:9781787422483

Utforska kategorier

Ledarskapsböcker inom Ekonomi och Ledarskap
Juristyrken inom Juridik

Recensioner i media

This book gives the unequivocal answer that to innovate is to succeed. Darryl Cooke delivers a realistic and practical “… Blueprint for the Law Firm of the Future.” As he says, “This is not a book just about innovation but a book about growth.” It is essential reading for all lawyers now.

Innehållsförteckning

Introduction 7Chapter 1: If it ain’t broke, don’t fix it 11Chapter 2: Leadership is everything 21Chapter 3: Building a competitive advantage 33Chapter 4: Culture eats strategy for breakfast 41Chapter 5: Communication 53Chapter 6: Teamwork 69Chapter 7: To innovate or not to innovate? 83Chapter 8: Accountability 151Chapter 9: Conclusion – a sense of urgency 165Notes 169About the author 173Bibliography 175Index 179

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