Standing on the Shoulders of Giants

Standing on the Shoulders of Giants: Traditions and Innovations in Research Methodology collates a wide range of perspectives on strategy and management and introduces new approaches to researching organizations. Two retrospective accounts from Kathy Eisenhardt and Denny Gioia provide contextual balance to the subsequent chapters which explore various research methodologies, including: qualitative comparative analysis, videometric methods, modes of process research, visual research methods and qualitative research in strategy. This culminates in a useful how-to guide which builds on insights about teaching aspiring entrepreneurs with a "canvas" and provides researchers with a canvas to design and execute high quality projects.  

This is an illuminating guide book for all academics and researchers working in the fields of management, strategy, international business, entrepreneurship and organization theory, interested in starting research projects.