Edited by Daniel Agyapong, Professor of Finance and Entrepreneurship, Department of Finance, University of Cape Coast,and Rosemond Boohene, Professor of Enterprise Development, Centre for Entrepreneurship and Small Enterprise Development, University of Cape Coast, Cape Coast, Ghana

‘In Entrepreneurship and Enterprise Development in Africa, the authors navigate the complex tapestry of Africa's entrepreneurial endeavors with precision and insight. The book artfully balances academic rigor with real-world narratives, shedding light on the challenges and successes faced by entrepreneurs on the continent. A valuable read for anyone seeking a comprehensive understanding of Africa's economic dynamics. This book stands as a noteworthy contribution to the ongoing discourse on entrepreneurship in Africa.’

• Contents:Foreword ixProfessor Mrs Rosemond BoohenePreface xiIntroduction to Entrepreneurship and Enterprise Development in Africa 1Daniel Agyapong and Rosemond BoohenePART I ENTREPRENEURSHIP IN AFRICA1 Implications of the COVID-19 pandemic for women in entrepreneurship 5Amandla Sithole, Jayrusha Ramasamy-Gurayah and Andrisha Beharry-Ramraj2 New businesses, employment, and economic growth in Sub-Saharan Africa 20James Atta Peprah, Evans Kulu and Richmond ForsonPART II BUSINESS AND ENTERPRISE DEVELOPMENT3 Accounting for the informalisation of small-scale enterprises: evidencefrom Ghana’s gold mining industry 37James Tuffour, Swetketu Patnaik, Maureen Ayikoru and Kwame Oduro AmoakoPART III MANAGING AND SUSTAINING ENTERPRISES4 Discovering brand naming strategies used by black-ownedFMCG-SMMEs in the province of KwaZulu-Natal, South Africa 54Lindiwe Nqobile Kunene, Maxwell Agabu Phiri and Patmond Thokozani Mbhele5 Selling by persuading: The rhetoric of student entrepreneurs on social media 80Wincharles CokerPART IV SUSTAINABILITY AND TECHNOLOGY INNOVATIONENTERPRISES IN AFRICA6 A review of intellectual property laws in Ghana in the context of smallenterprises’ innovations and inventions 95Daniel Agyapong, Keren Naa Abeka Arthur and Isaac NketsiahPART V ENTREPRENEURSHIP EDUCATION7 Arts entrepreneurship in higher educational institutions in theatre andfilm studies in Ghana. Evidence from the University of Cape Coast 107Promise Nyatepeh Nyatuame, Madinatu Bello, Albert Dennis, EboJoseph Mefful, Gifty Oduro-Appiah, Daniel Kofi Brako and Wendy AkuSika Mamiya8 ‘Arts’ lives matter: entrepreneurial university, the fate of the traditionalhumanities, and the decolonial turn 131Husein Inusah9 Entrepreneurship education, agriculture and community development:School of Agriculture, University of Cape Coast’s approach to job creation 145Lawrence Acheampong and Fatimah Von Abubakari10 Entrepreneurship education landscape in selected universities in Ghana 159Enoch Mensah-Williams and Evelyn Derera11 Entrepreneurship education, entrepreneurial intentions and capacityamong undergraduate students of the University of Cape Coast 176Dominic Owusu, Rebecca Dei Mensah, Isaac Kwadwo Anim andBenedict Ofori AntwiAfterword 195

Edited by Daniel Agyapong, Professor of Finance and Entrepreneurship, Department of Finance, University of Cape Coast,and Rosemond Boohene, Professor of Enterprise Development, Centre for Entrepreneurship and Small Enterprise Development, University of Cape Coast, Cape Coast, Ghana

‘In Entrepreneurship and Enterprise Development in Africa, the authors navigate the complex tapestry of Africa's entrepreneurial endeavors with precision and insight. The book artfully balances academic rigor with real-world narratives, shedding light on the challenges and successes faced by entrepreneurs on the continent. A valuable read for anyone seeking a comprehensive understanding of Africa's economic dynamics. This book stands as a noteworthy contribution to the ongoing discourse on entrepreneurship in Africa.’

• Contents:Foreword ixProfessor Mrs Rosemond BoohenePreface xiIntroduction to Entrepreneurship and Enterprise Development in Africa 1Daniel Agyapong and Rosemond BoohenePART I ENTREPRENEURSHIP IN AFRICA1 Implications of the COVID-19 pandemic for women in entrepreneurship 5Amandla Sithole, Jayrusha Ramasamy-Gurayah and Andrisha Beharry-Ramraj2 New businesses, employment, and economic growth in Sub-Saharan Africa 20James Atta Peprah, Evans Kulu and Richmond ForsonPART II BUSINESS AND ENTERPRISE DEVELOPMENT3 Accounting for the informalisation of small-scale enterprises: evidencefrom Ghana’s gold mining industry 37James Tuffour, Swetketu Patnaik, Maureen Ayikoru and Kwame Oduro AmoakoPART III MANAGING AND SUSTAINING ENTERPRISES4 Discovering brand naming strategies used by black-ownedFMCG-SMMEs in the province of KwaZulu-Natal, South Africa 54Lindiwe Nqobile Kunene, Maxwell Agabu Phiri and Patmond Thokozani Mbhele5 Selling by persuading: The rhetoric of student entrepreneurs on social media 80Wincharles CokerPART IV SUSTAINABILITY AND TECHNOLOGY INNOVATIONENTERPRISES IN AFRICA6 A review of intellectual property laws in Ghana in the context of smallenterprises’ innovations and inventions 95Daniel Agyapong, Keren Naa Abeka Arthur and Isaac NketsiahPART V ENTREPRENEURSHIP EDUCATION7 Arts entrepreneurship in higher educational institutions in theatre andfilm studies in Ghana. Evidence from the University of Cape Coast 107Promise Nyatepeh Nyatuame, Madinatu Bello, Albert Dennis, EboJoseph Mefful, Gifty Oduro-Appiah, Daniel Kofi Brako and Wendy AkuSika Mamiya8 ‘Arts’ lives matter: entrepreneurial university, the fate of the traditionalhumanities, and the decolonial turn 131Husein Inusah9 Entrepreneurship education, agriculture and community development:School of Agriculture, University of Cape Coast’s approach to job creation 145Lawrence Acheampong and Fatimah Von Abubakari10 Entrepreneurship education landscape in selected universities in Ghana 159Enoch Mensah-Williams and Evelyn Derera11 Entrepreneurship education, entrepreneurial intentions and capacityamong undergraduate students of the University of Cape Coast 176Dominic Owusu, Rebecca Dei Mensah, Isaac Kwadwo Anim andBenedict Ofori AntwiAfterword 195

Edited by Daniel Agyapong, Professor of Finance and Entrepreneurship, Department of Finance, University of Cape Coast,and Rosemond Boohene, Professor of Enterprise Development, Centre for Entrepreneurship and Small Enterprise Development, University of Cape Coast, Cape Coast, Ghana

‘In Entrepreneurship and Enterprise Development in Africa, the authors navigate the complex tapestry of Africa's entrepreneurial endeavors with precision and insight. The book artfully balances academic rigor with real-world narratives, shedding light on the challenges and successes faced by entrepreneurs on the continent. A valuable read for anyone seeking a comprehensive understanding of Africa's economic dynamics. This book stands as a noteworthy contribution to the ongoing discourse on entrepreneurship in Africa.’

• Contents:Foreword ixProfessor Mrs Rosemond BoohenePreface xiIntroduction to Entrepreneurship and Enterprise Development in Africa 1Daniel Agyapong and Rosemond BoohenePART I ENTREPRENEURSHIP IN AFRICA1 Implications of the COVID-19 pandemic for women in entrepreneurship 5Amandla Sithole, Jayrusha Ramasamy-Gurayah and Andrisha Beharry-Ramraj2 New businesses, employment, and economic growth in Sub-Saharan Africa 20James Atta Peprah, Evans Kulu and Richmond ForsonPART II BUSINESS AND ENTERPRISE DEVELOPMENT3 Accounting for the informalisation of small-scale enterprises: evidencefrom Ghana’s gold mining industry 37James Tuffour, Swetketu Patnaik, Maureen Ayikoru and Kwame Oduro AmoakoPART III MANAGING AND SUSTAINING ENTERPRISES4 Discovering brand naming strategies used by black-ownedFMCG-SMMEs in the province of KwaZulu-Natal, South Africa 54Lindiwe Nqobile Kunene, Maxwell Agabu Phiri and Patmond Thokozani Mbhele5 Selling by persuading: The rhetoric of student entrepreneurs on social media 80Wincharles CokerPART IV SUSTAINABILITY AND TECHNOLOGY INNOVATIONENTERPRISES IN AFRICA6 A review of intellectual property laws in Ghana in the context of smallenterprises’ innovations and inventions 95Daniel Agyapong, Keren Naa Abeka Arthur and Isaac NketsiahPART V ENTREPRENEURSHIP EDUCATION7 Arts entrepreneurship in higher educational institutions in theatre andfilm studies in Ghana. Evidence from the University of Cape Coast 107Promise Nyatepeh Nyatuame, Madinatu Bello, Albert Dennis, EboJoseph Mefful, Gifty Oduro-Appiah, Daniel Kofi Brako and Wendy AkuSika Mamiya8 ‘Arts’ lives matter: entrepreneurial university, the fate of the traditionalhumanities, and the decolonial turn 131Husein Inusah9 Entrepreneurship education, agriculture and community development:School of Agriculture, University of Cape Coast’s approach to job creation 145Lawrence Acheampong and Fatimah Von Abubakari10 Entrepreneurship education landscape in selected universities in Ghana 159Enoch Mensah-Williams and Evelyn Derera11 Entrepreneurship education, entrepreneurial intentions and capacityamong undergraduate students of the University of Cape Coast 176Dominic Owusu, Rebecca Dei Mensah, Isaac Kwadwo Anim andBenedict Ofori AntwiAfterword 195