Shalini Goyal is Executive Director and Regional Head of Payments Technology for Regulatory Reporting at J.P. Morgan. With 20+ years across Amazon, Publicis Sapient, Optum Health, and TCS. Her technical leadership has reached billions of customers through large-scale digital transformation, cloud adoption, and AI-driven initiatives.A global public speaker and mentor, she frequently addresses conferences, podcasts, and YouTube audiences on AI, system design, and career growth. With a following of 125,000+ on LinkedIn and X, she makes complex technical concepts accessible to everyone from engineers to CTOs and CEOs navigating change in tech. A lecturer at Zigurat University and a 2024 TechWomen100 finalist, she is dedicated to helping engineers thrive in an AI-driven future. Alok Sharan is an experienced technology expert who has spent 20 years building software architectures that help enterprizes achieve their business objectives through innovative design, development, and engineering. Throughout his career, he has worked across a broad range of technologies, specializing in digital transformation, guiding organizations through on-premise to AWS cloud migrations, and delivering robust Identity and Access Management solutions.Alok is known for his ability to create purpose-built solutions, underpinned by strong problem-solving skills and deep architectural expertise. His experience is further demonstrated by a number of industry-recognized certifications, including TOGAF, AWS Solutions Architect-Professional, and AWS Machine Learning Specialty.

• Table of ContentsThe Art and Science of System DesignConcepts Refresher: Knowledge BitesDistributed Systems: Algorithms, Techniques, and PatternsThe Building Blocks of System DesignCross-Cutting Concerns: Security and ObservabilityElements and the Method to Design a SystemDesigning a Slack-like Messaging SystemDesigning a Distributed Key-Value DatastoreDesigning a Real-Time Bidding (RTB) System for AdvertisingDesigning an Instagram-like Social Media SystemDesigning an Agentic AI System for Investment ResearchThe Signal Beneath the Stories: What Behavioral Intelligence IsThe Power of Behavioral Intelligence at WorkFrom Experience to Signal: Frameworks and the Story BankBehind the Big Tech Bar: Core Values and Leadership PrinciplesDemonstration to Evaluation of Behavioral Intelligence

Shalini Goyal is Executive Director and Regional Head of Payments Technology for Regulatory Reporting at J.P. Morgan. With 20+ years across Amazon, Publicis Sapient, Optum Health, and TCS. Her technical leadership has reached billions of customers through large-scale digital transformation, cloud adoption, and AI-driven initiatives.A global public speaker and mentor, she frequently addresses conferences, podcasts, and YouTube audiences on AI, system design, and career growth. With a following of 125,000+ on LinkedIn and X, she makes complex technical concepts accessible to everyone from engineers to CTOs and CEOs navigating change in tech. A lecturer at Zigurat University and a 2024 TechWomen100 finalist, she is dedicated to helping engineers thrive in an AI-driven future. Alok Sharan is an experienced technology expert who has spent 20 years building software architectures that help enterprizes achieve their business objectives through innovative design, development, and engineering. Throughout his career, he has worked across a broad range of technologies, specializing in digital transformation, guiding organizations through on-premise to AWS cloud migrations, and delivering robust Identity and Access Management solutions.Alok is known for his ability to create purpose-built solutions, underpinned by strong problem-solving skills and deep architectural expertise. His experience is further demonstrated by a number of industry-recognized certifications, including TOGAF, AWS Solutions Architect-Professional, and AWS Machine Learning Specialty.

• Table of ContentsThe Art and Science of System DesignConcepts Refresher: Knowledge BitesDistributed Systems: Algorithms, Techniques, and PatternsThe Building Blocks of System DesignCross-Cutting Concerns: Security and ObservabilityElements and the Method to Design a SystemDesigning a Slack-like Messaging SystemDesigning a Distributed Key-Value DatastoreDesigning a Real-Time Bidding (RTB) System for AdvertisingDesigning an Instagram-like Social Media SystemDesigning an Agentic AI System for Investment ResearchThe Signal Beneath the Stories: What Behavioral Intelligence IsThe Power of Behavioral Intelligence at WorkFrom Experience to Signal: Frameworks and the Story BankBehind the Big Tech Bar: Core Values and Leadership PrinciplesDemonstration to Evaluation of Behavioral Intelligence

Shalini Goyal is Executive Director and Regional Head of Payments Technology for Regulatory Reporting at J.P. Morgan. With 20+ years across Amazon, Publicis Sapient, Optum Health, and TCS. Her technical leadership has reached billions of customers through large-scale digital transformation, cloud adoption, and AI-driven initiatives.A global public speaker and mentor, she frequently addresses conferences, podcasts, and YouTube audiences on AI, system design, and career growth. With a following of 125,000+ on LinkedIn and X, she makes complex technical concepts accessible to everyone from engineers to CTOs and CEOs navigating change in tech. A lecturer at Zigurat University and a 2024 TechWomen100 finalist, she is dedicated to helping engineers thrive in an AI-driven future. Alok Sharan is an experienced technology expert who has spent 20 years building software architectures that help enterprizes achieve their business objectives through innovative design, development, and engineering. Throughout his career, he has worked across a broad range of technologies, specializing in digital transformation, guiding organizations through on-premise to AWS cloud migrations, and delivering robust Identity and Access Management solutions.Alok is known for his ability to create purpose-built solutions, underpinned by strong problem-solving skills and deep architectural expertise. His experience is further demonstrated by a number of industry-recognized certifications, including TOGAF, AWS Solutions Architect-Professional, and AWS Machine Learning Specialty.

• Table of ContentsThe Art and Science of System DesignConcepts Refresher: Knowledge BitesDistributed Systems: Algorithms, Techniques, and PatternsThe Building Blocks of System DesignCross-Cutting Concerns: Security and ObservabilityElements and the Method to Design a SystemDesigning a Slack-like Messaging SystemDesigning a Distributed Key-Value DatastoreDesigning a Real-Time Bidding (RTB) System for AdvertisingDesigning an Instagram-like Social Media SystemDesigning an Agentic AI System for Investment ResearchThe Signal Beneath the Stories: What Behavioral Intelligence IsThe Power of Behavioral Intelligence at WorkFrom Experience to Signal: Frameworks and the Story BankBehind the Big Tech Bar: Core Values and Leadership PrinciplesDemonstration to Evaluation of Behavioral Intelligence