Mastering Salesforce Experience Cloud

Strategies for creating powerful customer interactions

Häftad, Engelska, 2024

541 kr

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Beskrivning

Your guide to unlocking business potential and technical mastery with essential to advanced strategies for launching and maintaining top-tier Experience Cloud sites effortlesslyKey FeaturesEmpower your team and your organization to lead and maintain an Experience Cloud transformationMaster out-of-the-box Experience Cloud features, custom development options, and development best practicesCurate a consumer-friendly Experience Cloud site that maximizes value for your company, while keeping maintenance costs lowPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionEmpowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization’s data is even more complex. Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques. By the end of this book, you’ll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.What you will learnDefine your audience and identify your overall strategy for an Experience Cloud siteUnderstand the technical and operational strategy needed to support your siteWork with the Experience Cloud data model and standard template featuresDetermine when to use Visualforce, Aura, LWC, or LWR while exploring custom development optionsGet to grips with the how Salesforce Flow and Triggers workLeverage marketing automation, knowledge base, and communication in the siteFind out about site launch tactics, user creation, site moderation, and ongoing reportingWho this book is forIf you want to understand the intricacies of Salesforce Experience Cloud, transform your client experience, enhance your enterprise architecture, and create a scalable, world class-customer web experience that smoothly integrates with an existing Salesforce instance, this book is for you. Business leaders, IT leaders, Salesforce developers, Salesforce admins, and web teams tasked with delivering and maintaining an excellent, integrated Experience Cloud portal will benefit from this book. Ideal for readers with Salesforce experience in any cloud or a basic grasp of Service Cloud features.

Produktinformation

Utgivningsdatum:2024-10-04
Mått:191 x 235 x 18 mm
Vikt:615 g
Format:Häftad
Språk:Engelska
Antal sidor:328
Förlag:Packt Publishing Limited
ISBN:9781835466346

Utforska kategorier

Informationsteknik: allmänt inom Data och IT

Mer om författaren

Lillie Beiting began her Salesforce experience in Fortune 500 companies such as General Motors, Stanley Black and Decker, and Anthem. For her expertise in Salesforce products, Beiting was recognized as a Salesforce Trailblazer and one of the 30 Marketers to Watch. She has spoken at multiple conferences and Salesforce events, notably at Dreamforce 2018. Beiting has contributed to the field of Data Ethics as a United Nations Delegate in Data Ethics in Sustainable Development Goals. She was also a contributing author for the first artificial intelligence ethics certification program, The Ethics Certification Program for Autonomous and Intelligent Systems (ECPAIS), from the Ethical Institute of Electrical and Electronics Engineers (IEEE).Rachel Rogers stumbled into a technology-first career when she was introduced to Salesforce. In a world driven by hyper-connectivity, she pushes to understand: what do we lose when we remove people from the equation? She has led multiple companies in the quest to curate technology with the people at its heart. Rachel spoke at Dreamforce from 2012 to 2018. In 2013, she was honored as a Salesforce MVP and was inducted into the Salesforce MVP Hall of Fame in 2019, recognizing her expertise and commitment to the Salesforce Community. She won the Lighting Bright Ideas Award, Data Driven Business Leader Award, and was the original Lightning Champion. In 2024, she was awarded the Honorable Listed as Who's Who in America 2024.

Innehållsförteckning

Table of ContentsDefining Your Digital Experience StrategyTranslating Your Audience and Interactions into Meaningful Technology FeaturesTechnology Component Identification – Which Parts of Experience Cloud Do I Need?Curating Data ModelsUnderstanding Experience Cloud TemplatesWhen to Use Aura Components, Lightning Web Components and Lightning Runtime Components Leveraging Screen Flows versus ApexUnderstanding Inputs – Emails, Chats, and Text MessagesMarketing Automation SetupLeveraging Case Management and Knowledge BasesSecurity – Authentication, Data Sharing, and EncryptionMonitoring Your Site – Salesforce Native ReportingSite Launch, Maintenance, and ModerationBest Practices and Certification Test Preparation