Product Counsel

Advise, Innovate, and Inspire

Häftad, Engelska, 2024

2 267 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

Beskrivning

Product Counsel: A Practical Framework for Advising Throughout the Product Life Cycle offers a pioneering exploration into the emerging discipline of product law. Authored by Olga V. Mack and Adrienne Go, this comprehensive guide equips readers with the knowledge and tools necessary to navigate the complexities of today's dynamic business and regulatory landscape.Product law stands at the intersection of law, business, and technology, shaping numerous emerging industries. This book provides an indepth examination of this evolving field, offering insights into its development, requisite skills for practitioners, and the broader legal and regulatory environment. The framework presented isn't just theoretical - it's a practical roadmap for understanding and applying the principles of product law in real world scenarios.Illustrating the principles outlined in the book are a variety of typical case studies and checklists. Through these narratives, readers gain valuable insights into the challenges and opportunities faced by product lawyers, enabling them to put into practice the book’s concepts.Olga V. Mack, a general counsel and digital transformation executive, is renowned for her expertise at the intersection of law, technology, and business. Adrienne Go, a product and regulatory leader, brings comprehensive experience in integrating legal, technological, and business considerations into product development. Together, they offer a wealth of knowledge and insight into the evolving field of product law.While numerous publications address specific aspects of technology law, none offer the comprehensive analytical framework presented in Product Counsel. This book fills a critical gap in the market, providing readers with a holistic perspective on product law that is both actionable and informative.In a world marked by technological disruption and innovation, Product Counsel emerges as an indispensable resource for legal practitioners, tech entrepreneurs, business leaders, and students alike. By merging theory with practice, this book equips readers with the knowledge and skills needed to thrive in the evolving intersection of law, business, and technology. With its practical insights and forward-thinking approach, it promises to be a valuable addition to any professional library.

Produktinformation

Utgivningsdatum:2024-10-29
Mått:156 x 234 x 12 mm
Vikt:464 g
Format:Häftad
Språk:Engelska
Antal sidor:225
Förlag:Globe Law and Business Ltd
ISBN:9781837230433

Utforska kategorier

Juristyrken inom Juridik
Juridisk kompetens och praktik inom Juridik

Recensioner i media

This is a must-read for any product lawyer who wants to be a trusted business partner. Adrienne and Olga have written the quintessential guide for lawyers at every level. It’s engaging and so useful with practical advice, tips, and the checklists you’ve always wanted to have at your fingertips. I highly recommend.

Innehållsförteckning

Dedications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vii Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi About the authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xv Chapter 1: Product counsel’s evolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Product counsel: A (loose) definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1The evolution of product counsel – historical perspectives and milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Chapter 2: Product counsel’s value to a business . . . . . . . . . . . . . . . . . . . . . . 15Drive the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Growing through risk-taking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Business regulatory compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Valuable intellectual property assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Growth through business partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Coaches deliver wins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Chapter 3: Product counseling with a framework . . . . . . . . . . . . . . . . . . . . . 23 Chapter 4: Understanding product development basics . . . . . . . . . . . . . . 25The product lifecycle – overview and opportunities . . . . . . . . . . . . . . . . . 25Framework tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38How to work with product management teams . . . . . . . . . . . . . . . . . . . . . . 41 Chapter 5: Developing a product counsel mindset . . . . . . . . . . . . . . . . . . . . 47Be a trusted partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47Drive the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63Think customer-first . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63Speak the language and develop technical conversancy . . . . . . . . . . . . . 65Refine visual intelligence quotient . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65Be agile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Chapter 6: Knowing your business, customer, product, and industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69Know the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70Know the customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73Know your product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81Know your industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 Chapter 7: Learning the law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93Geographic legal analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93Business and customer segment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95Industry-specific laws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96Product counseling resources and monitoring changes and trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98 Chapter 8: Taking smart risks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101What is risk? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101Identify potential impacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105Assess potential impact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107Develop mitigation strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108Consider the upside . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109Internal training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109Collaboration and communication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110Roadmap shaping – flags and t-shirt sizing . . . . . . . . . . . . . . . . . . . . . . . . . . 110Continuous improvement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115 Chapter 9: Understanding your regulators . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117Inventory your regulators at all levels: knowing your allies in the regulatory landscape . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118Building positive relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123 Chapter 10: Championing consumer protection . . . . . . . . . . . . . . . . . . . . . . 125Customer segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125Geographic differences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126Industry segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126Consumer protection starting point . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128Chapter 11: Managing product liability risks . . . . . . . . . . . . . . . . . . . . . . . . . . 141Product liability basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141Product design and development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141 Chapter 12: Advising on commercial agreements for your product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145Agreements with customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145Agreements with partners/suppliers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150Mode of contracting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154Business velocity considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157Product lawyering and evolving trends in contracting . . . . . . . . . . . . . . . 157 Chapter 13: Collecting, storing, and using data . . . . . . . . . . . . . . . . . . . . . . . . 159Understand your data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160Map data flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 164Collect and use data responsibly and legally . . . . . . . . . . . . . . . . . . . . . . . . . 165Safeguarding data – storage and security . . . . . . . . . . . . . . . . . . . . . . . . . . . . 168Unlocking the value: data usage and analysis . . . . . . . . . . . . . . . . . . . . . . . . 169Staying ahead – emerging data trends and future considerations . . . 171 Chapter 14: Protecting your intellectual property and open-source considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175IP protection – safeguarding innovations and trade secrets . . . . . . . . . 175Unleashing open-source . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180 Chapter 15: Considering global perspectives –international regulations and cross-border challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187Applicability of global laws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187Physical products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188Digital products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189Harmonization and divergence of regulations . . . . . . . . . . . . . . . . . . . . . . . 190Cultural and language considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 190 Chapter 16: Issue-spotting other legal specialty areas . . . . . . . . . . . . . . . . 193Antitrust . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193Tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193Maritime law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194Money and investment regulations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195Employment law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195Environmental law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196Healthcare and life sciences law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196Workplace compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 Chapter 17: Handling emergencies and reputational risks in a crisis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199Counsel’s role in a crisis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199Developing crisis response plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199Communication readiness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200Data incidents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201Handling product recalls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202Working with regulatory authorities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202Post-crisis evaluation and improvement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204 Chapter 18: Balancing business goals and ethical responsibilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207Understanding ethical considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207Ethical decision-making frameworks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208Ethics codes, standards, and guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208Promoting a culture of ethics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210Social responsibility and sustainability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211Whistleblower protection programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211 Chapter 19: Anticipating emerging technologies with their legal implications and opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213Introduction to emerging technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213IP Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214Data privacy and security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214Regulatory compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215Ethical and social considerations in new technologies . . . . . . . . . . . . . . . 215 Conclusion: Coach to win . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217 Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219 About Globe Law and Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225

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