New Perspectives on Critical Marketing and Consumer Society

New Perspectives on Critical Marketing and Consumer Society is a groundbreaking textbook allowing readers to understand, critique and engage with this disrupted context. Editors Elaine L. Ritch and Julie McColl bring together a range of specialist contributors to identify and examine widespread social and technological disruptions in the marketplace, covering new topics that illustrate new consumer values, through chapters examining:

The work presents an in-depth discussion of the newest social and technological developments around marketing and consumption across core three themes, ''Disruption and the digital landscape'', ''Pseudo Modernity and co-creation of experiences'', ''Evolutionary societies and woke branding''. Chapters illustrate how current advances in business and marketing are looking at different approaches for a radically new landscape in marketing and consumer behaviour. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide through changing and fast moving business and retail contexts for all upper-level students of marketing, branding and consumer behaviour.