Elaine L. Ritch is a senior lecturer in marketing and programme leader for the International Marketing UG programme. Her research focuses on fashion, examining the industry, retailing, consumer behaviours, consumer culture, and sustainability practices, from industry to consumers. Elaine leads on two modules: New Perspectives in Critical Marketing and Consumer Society and Marketing, Design and Creativity.Julie McColl is an academic working across a number of universities in the UK. Her research focus is in the areas of fashion branding, the internationalisation of luxury fashion brands, vintage fashion and mindfulness in education.

• Chapter 1: Introduction Julie McColl and Elaine L. RitchPart 1: Disruption and the digital landscapeChapter 2: Disruptive Innovation Elaine L. Ritch and Julie McCollChapter 3: The changing landscape of consumerism: advancing the SOR framework of stimuli that encourages impulsive online consumption Fiona Keegan, Elaine L. Ritch and Noreen SiddiquiChapter 4: Customer-company relationships: The key dimensions and leveraging social media to build relationships Nilay BalkanChapter 5: Data ethics: trust security and data ownership in marketing transactions Julie McColl and Elaine L. RitchChapter 6: Social media, social comment and the moralising media landscape Lindsey Drylie Carey, Mary Irwin and Jennifer Anne YulePart 2: Pseudo Modernity and co-creation of experiencesChapter 7: Pseudo Modernity Elaine L. Ritch and Julie McCollChapter 8: The Customer Engagement Journey: Establishing Propositions Cara Connell, Ruth Marciniak and Lindsey CareyChapter 9: The use of Retail Spaces as Examples of Disruption Innovation Ruth MarciniakChapter 10: Social shopping: Implications for Store Retailing Noreen SiddiquiChapter 11: Experiencing the experience economy Jenny FlinnPart 3: Evolutionary societies and woke brandingChapter 12: Brand purpose and woke branding campaigns Julie McColl, Elaine L. Ritch and Jennifer HamitonChapter 13: Woke awareness for sustainability Elaine L. Ritch and Julie McCollChapter 14: The race to the bottom: moving closer to home? Elaine L. Ritch and Julie McCollChapter 15: Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing Elaine L. Ritch and Christopher A. DoddChapter 16: A platform for empowerment: Social media and the social diffusion of the #MeToo movement Stephanie Nicholson, Julie McColl and Elaine L. RitchChapter 17: Concluding comments and future directions post Covid-19 Elaine L. Ritch and Julie McColl

Elaine L. Ritch is a senior lecturer in marketing and programme leader for the International Marketing UG programme. Her research focuses on fashion, examining the industry, retailing, consumer behaviours, consumer culture, and sustainability practices, from industry to consumers. Elaine leads on two modules: New Perspectives in Critical Marketing and Consumer Society and Marketing, Design and Creativity.Julie McColl is an academic working across a number of universities in the UK. Her research focus is in the areas of fashion branding, the internationalisation of luxury fashion brands, vintage fashion and mindfulness in education.

• Chapter 1: Introduction Julie McColl and Elaine L. RitchPart 1: Disruption and the digital landscapeChapter 2: Disruptive Innovation Elaine L. Ritch and Julie McCollChapter 3: The changing landscape of consumerism: advancing the SOR framework of stimuli that encourages impulsive online consumption Fiona Keegan, Elaine L. Ritch and Noreen SiddiquiChapter 4: Customer-company relationships: The key dimensions and leveraging social media to build relationships Nilay BalkanChapter 5: Data ethics: trust security and data ownership in marketing transactions Julie McColl and Elaine L. RitchChapter 6: Social media, social comment and the moralising media landscape Lindsey Drylie Carey, Mary Irwin and Jennifer Anne YulePart 2: Pseudo Modernity and co-creation of experiencesChapter 7: Pseudo Modernity Elaine L. Ritch and Julie McCollChapter 8: The Customer Engagement Journey: Establishing Propositions Cara Connell, Ruth Marciniak and Lindsey CareyChapter 9: The use of Retail Spaces as Examples of Disruption Innovation Ruth MarciniakChapter 10: Social shopping: Implications for Store Retailing Noreen SiddiquiChapter 11: Experiencing the experience economy Jenny FlinnPart 3: Evolutionary societies and woke brandingChapter 12: Brand purpose and woke branding campaigns Julie McColl, Elaine L. Ritch and Jennifer HamitonChapter 13: Woke awareness for sustainability Elaine L. Ritch and Julie McCollChapter 14: The race to the bottom: moving closer to home? Elaine L. Ritch and Julie McCollChapter 15: Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing Elaine L. Ritch and Christopher A. DoddChapter 16: A platform for empowerment: Social media and the social diffusion of the #MeToo movement Stephanie Nicholson, Julie McColl and Elaine L. RitchChapter 17: Concluding comments and future directions post Covid-19 Elaine L. Ritch and Julie McColl