Insight Discipline

Crafting New Marketplace Understanding that Makes a Difference

AvLiam Fahey

Häftad, Engelska, 2020

Del i serien American Marketing Association

218 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Beskrivning

In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you’ll see how to use new insight to influence thinking, decisions and action at any organizational level.This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

Produktinformation

Utgivningsdatum:2020-08-03
Mått:152 x 229 x 23 mm
Vikt:598 g
Format:Häftad
Språk:Engelska
Serie:American Marketing Association
Antal sidor:424
Förlag:Emerald Publishing Limited
ISBN:9781839827334

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Liam Fahey is co-founder and executive director of Leadership Forum, Inc. and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University’s Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College, USA.

Recensioner i media

'Marketing is rich in data but poor in insight. Liam Fahey does a remarkable job of systemizing how to gain marketing insights, tease out their implications, and use them to drive your decision making.'

Innehållsförteckning

Chapter 1: The Insight DisciplineChapter 2: The 4I Diamond FrameworkChapter 3: Structuring: Preparing for Insight WorkChapter 4: Sniffing: Deriving Preliminary InferencesChapter 5: Shaping: Crafting Change InsightChapter 6: Stipulating: Vouching and Validating Change InsightChapter 7: Implication Insights: The Segue to Business ImplicationsChapter 8: Business Implications: Thinking, Decisions, ActionChapter 9: Insight Work: The Influence of EmotionsChapter 10: An Insight Culture: The Role of Leaders