Liam Fahey is co-founder and executive director of Leadership Forum, Inc. and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University’s Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College, USA.

'Marketing is rich in data but poor in insight. Liam Fahey does a remarkable job of systemizing how to gain marketing insights, tease out their implications, and use them to drive your decision making.'

• Chapter 1: The Insight DisciplineChapter 2: The 4I Diamond FrameworkChapter 3: Structuring: Preparing for Insight WorkChapter 4: Sniffing: Deriving Preliminary InferencesChapter 5: Shaping: Crafting Change InsightChapter 6: Stipulating: Vouching and Validating Change InsightChapter 7: Implication Insights: The Segue to Business ImplicationsChapter 8: Business Implications: Thinking, Decisions, ActionChapter 9: Insight Work: The Influence of EmotionsChapter 10: An Insight Culture: The Role of Leaders

Liam Fahey is co-founder and executive director of Leadership Forum, Inc. and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University’s Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College, USA.

'Marketing is rich in data but poor in insight. Liam Fahey does a remarkable job of systemizing how to gain marketing insights, tease out their implications, and use them to drive your decision making.'

• Chapter 1: The Insight DisciplineChapter 2: The 4I Diamond FrameworkChapter 3: Structuring: Preparing for Insight WorkChapter 4: Sniffing: Deriving Preliminary InferencesChapter 5: Shaping: Crafting Change InsightChapter 6: Stipulating: Vouching and Validating Change InsightChapter 7: Implication Insights: The Segue to Business ImplicationsChapter 8: Business Implications: Thinking, Decisions, ActionChapter 9: Insight Work: The Influence of EmotionsChapter 10: An Insight Culture: The Role of Leaders

Liam Fahey is co-founder and executive director of Leadership Forum, Inc. and the creator and leader of its Intelligence Leadership Forum. He has been a faculty member at Northwestern University’s Kellogg School of Management and Boston University, and he now serves as Professor of Management Practice at Babson College, USA.

'Marketing is rich in data but poor in insight. Liam Fahey does a remarkable job of systemizing how to gain marketing insights, tease out their implications, and use them to drive your decision making.'

• Chapter 1: The Insight DisciplineChapter 2: The 4I Diamond FrameworkChapter 3: Structuring: Preparing for Insight WorkChapter 4: Sniffing: Deriving Preliminary InferencesChapter 5: Shaping: Crafting Change InsightChapter 6: Stipulating: Vouching and Validating Change InsightChapter 7: Implication Insights: The Segue to Business ImplicationsChapter 8: Business Implications: Thinking, Decisions, ActionChapter 9: Insight Work: The Influence of EmotionsChapter 10: An Insight Culture: The Role of Leaders