American Marketing Association – serie
Visar alla böcker i serien American Marketing Association. Handla med fri frakt och snabb leverans.
4 produkter
Break the Wall
Why and How to Democratize Digital in Your Business
Av Zeynep Aksehirli, Yakov Bart m. fl.
Häftad, 2022
266 kr
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Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of …
Winning Through Platforms
How to Succeed When Every Competitor Has One
Av Ted Moser, Charlotte Bloom m. fl.
Häftad, 2023
252 kr
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Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of …
Organic Growth Playbook
Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time
Av Bernard Jaworski, Bob Lurie
Häftad, 2020
235 kr
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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.First, they demonstrate that in every purchase process there are …
Insight Discipline
Crafting New Marketplace Understanding that Makes a Difference
Av Liam Fahey
Häftad, 2020
235 kr
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In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why …
