Winning Through Platforms

How to Succeed When Every Competitor Has One

AvTed Moser,Charlotte Bloom

Häftad, Engelska, 2023

Del i serien American Marketing Association

237 kr

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Beskrivning

Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence—lighting the valuable customer Use journey that was formerly dark.How will you succeed when your markets get platform-crowded? Three senior advisers to the world’s leading technology companies reveal how to win through platforms when every competitor has one.Winning Through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It’s a treasure trove of 24 proven platform strategies—such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.This game-changing playbook will teach you how to:Revitalize your business through strategic use of platformsDesign platforms that are compelling to customers and hard for competitors to matchAccelerate in-market growth through brand-and-demand excellence that spans your customer’s entire platform journeyInnovate in high-impact benefit areas to differentiate your platformElevate your customer’s personal platform experienceTransform your enterprise and operations to drive superior performanceEvery CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.Learn the platform playbook. Find and apply your plays.This book forms part of the American Marketing Association (AMA) leadership series.

Produktinformation

Utgivningsdatum:2023-12-10
Mått:138 x 216 x 20 mm
Vikt:467 g
Format:Häftad
Språk:Engelska
Serie:American Marketing Association
Antal sidor:376
Förlag:Emerald Publishing Limited
Medarbetare:Aaker,David
ISBN:9781804553015

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Mer om författaren

Ted Moser is a Senior Partner at Prophet, a growth and transformation consultancy, where he helps category-leading digital platform clients to anticipate market evolution, craft distinctive value growth strategies, and realize their ambitions. Ted’s client work spans innovation, branding, go to market excellence, and operating model transformation. A Wharton School MBA with highest honors in Strategy and Marketing, he previously co-authored Profit Patterns with Adrian Slywotziky to identify how profit pools shift with Internet business model innovation. He is a decades-long digital innovator for global financial inclusion.Charlotte Bloom is the CEO of VSNRY, a strategic consulting firm, where she works with visionary leaders to identify and bring to market industry-defining business strategies and innovations. Her clients have successfully launched new businesses, pivoted to more lucrative business models, been acquired and IPO’d. She is an advocate for women and ally to businesses that make the world a better place.Omar Akhtar conducts research and advises companies on best practices in data, technology and go-to-market excellence. His research publications include digital practice benchmarks, maturity models, guides for developing strategies, and frameworks for evaluating people, processes, and technologies.

Recensioner i media

If you value fresh thinking, you’ll love this playbook. I’ve led platform initiatives across multiple industries – architecture, engineering, manufacturing, and trust intelligence – and the book’s platform plays apply insightfully to each one. It’s a thought-provoking guide, supported by compelling business examples, that can help you unleash broad growth opportunities through the power of digital platforms. It seamlessly leads you from strategic business decisions that unlock growth to best-in class-execution that produces tangible results.

Innehållsförteckning

Foreword; David Aaker INTRODUCTION Winning through Platforms Light the Dark Learn the Playbook, Find Your Plays New Rules, New Mindsets Your Journey Begins THE PLATFORM PLAYBOOK Strategic Advantage and the Kaleidoscope Part One: Portfolio Plays Chapter 1.1. Optimal Platform Role(s) Part Two: Design Plays Chapter 2.1. Customer Coalition Edge Chapter 2.2. Pivotal Persona Value Chapter 2.3. Platform-Wide Differentiators Chapter 2.4. Magnetic Offer Architecture In-Market Advantage and the Bee Part Three: Demand Plays Chapter 3.1. Brand-Demand Lead Engine Chapter 3.2. Lead-to-Sale Smoothing Chapter 3.3. Success to Momentum Chapter 3.4. In-Use Enrichment Chapter 3.5. Catalytic Community Chapter 3.6. Customer Renewal and Expansion Part Four: Innovation Plays Chapter 4.1. Reimagined Flows Chapter 4.2. Richer Ecosystems Chapter 4.3. Better Data Deal Chapter 4.4. Brands Get Brains Chapter 4.5. Reality Shifts Chapter 4.6. Visibility for Good Alignment Advantage and the Synchronized Swimmer Part Five: Interaction Plays Chapter 5.1. Full Journey Engagement Chapter 5.2. Dynamic Segmentation Chapter 5.3. Agile Content Chapter 5.4. Adaptive Innovation Part Six: Transformation Plays Chapter 6.1. Enterprise Body, Mind & Soul Chapter 6.2. Collaborative Go to Market Chapter 6.3. Growth Operations ACTION Transformative Leadership Company Leadership Key Function Leadership