Business the Rupert Murdoch Way

10 Secrets of the World's Greatest Deal Maker

AvStuart Crainer

Häftad, Engelska, 2002

Del 10 i serien Big Shots Series

104 kr

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Beskrivning

Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.

Produktinformation

Utgivningsdatum:2002-03-01
Mått:139 x 215 x 13 mm
Vikt:198 g
Format:Häftad
Språk:Engelska
Serie:Big Shots Series
Antal sidor:160
Upplaga:2
Förlag:John Wiley and Sons Ltd
ISBN:9781841121505

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Mer om författaren

STUART CRAINER is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library, The Tom Peters Phenomenon and Business the Jack Welch Way.

Innehållsförteckning

Rupert Murdoch Revisited… vThe Lift and Times of Rupert Murdoch 1One: Go with the Flow 25Two: Goodbye Mr Nice Guy 35Three: Place Your Bets 47Four: Lead from the Front 63Five: King of the Nitty Gritty 75Six: DNA Marketing 83Seven: Speed Freaks 91Eight: Think Tomorrow Today 101Nine: Ambition Never Dies 113Ten: Drive the Company 123How to Succeed Like Rupert Murdoch 133Will News Corp Survive? 139Further Reading 143Index 145