Corporate Voodoo

RENE CARAYOL is one of the world's leading authorities on business transformation. He has twenty years' experience at the top of major corporations including Pepsi, IPC Magazines and Marks and Spencer, many of them as a main board director. His management messages are essentially practical. But he also has the vision to translate that experience into a coherent, compelling and exciting philosophy.Combining an insider's knowledge of the IT world, and long familiarity with the ways of the boardroom, Rene Carayol is uniquely qualified to guide corporations through the maze of the new world economy.DAVID FIRTH is an international consultant, writer and conference speaker who works with individuals and companies intent on embracing the future. He is the author of The Corporate Fool, Smart Things to Know about Change and Smart Things to Know about People.

"destined to become a classic 'visioneering' manual" (New Media Creative, July 2001)"Corporate Voodoo is natural, instinctual, risky and thrilling - and like all good magic, it's scary too." (Sales Director, August 2001)"a thought provoking series of connected themes and exemplars..." (Manager, November/December 2001)"... give food for thought for the business soul." (Accountancy Age, 21 March 2002)"...An evocative book that draws inspiration from an array of sources.." (Mind Your Own Business, March 2002)

• Introduction. The Spell. The Prayer. The Great Crossing. Initiates create Fast business. Muggles live in Slow business. Towards a Voodoo world: Honour the children. Voodoo embraces everything. Voodoo is not afraid. Voodoo starts with you. Do Voodoo. Epilogue. Postscript. Appendix.